5+ years of experience in performance-based mobile and digital campaigns.
Demonstrated success in developing scalable media strategies for ROI and retention.
Strong analytical skills, particularly in transforming data into actionable business insights.
Proficient in Excel and media analytics tools.
Experience in crafting engaging ad copy and conducting A/B testing.
Preferred leadership or mentoring experience.
Mobile advertising experience is a plus.
Responsibilities
Lead strategy and optimization of paid media campaigns across multiple channels.
Negotiate media partnerships for optimal ad placements.
Drive performance marketing initiatives with a focus on ROI, LTV, and retention.
Collaborate with cross-functional teams to align campaigns with business objectives.
Mentor junior media buyers on best practices in campaign management.
Conduct market research to identify growth opportunities and trends.
Create and optimize ad copy and creative assets for various formats.
Analyze campaign results and generate executive reports with recommendations.
Benefits
Fun, work-hard/play-hard culture
Hybrid work schedule
Unlimited Paid Time Off plus 10 paid holidays
401k match up to 4%
Comprehensive health, vision, and dental coverage
Fully employer-paid life insurance and disability benefits
Sponsorship availability
Complimentary snacks, beverages, and catered lunches
Proximity to high-quality shopping and dining
Company-sponsored social events for team bonding
Full Job Description
How You'll Make an Impact
Lead the strategy, development, and optimization of paid media campaigns across mobile, social, search, and display channels.
Own digital media partnerships and negotiate top-tier placement deals with platforms and providers.
Drive performance-based marketing initiatives (CPA/CPI/CPC), optimizing for ROI, LTV, and retention.
Collaborate cross-functionally with Product, Creative, and Data teams to inform campaign strategy and align media initiatives with business goals.
Mentor and guide junior media buyers, fostering best practices in campaign creation, optimization, and reporting.
Conduct in-depth market research to uncover growth opportunities, identify trends, and scale profitable user cohorts.
Create, test, and optimize ad copy and creative assets, including text, image, and video.
Analyze campaign performance, prepare executive-level reports, and provide actionable recommendations to maximize efficiency and results.
What You Need
5+ years of experience managing performance-based mobile and digital campaigns across multiple channels (Facebook, Google, affiliate networks, programmatic, etc.).
Proven track record of developing media strategies that scale, improve ROI, and meet LTV and retention goals.
Strong analytical skills; experience translating complex data into actionable insights and business recommendations.
Expertise in Excel (pivot tables, VLOOKUP, SUMIF, data visualization) and media analytics platforms.
Firsthand experience creating compelling ad copy and creative assets; knowledge of A/B testing and iterative optimization.
Leadership or mentoring experience preferred.
Mobile advertising experience highly desired.
Benefits Overview
Hybrid schedule, Monday and Friday WFH flexibility
Unlimited Paid Time Off along with 10 paid holidays
401k match up to 4%, Health/Vision/Dental, Flexible Spending Accounts
Life Insurance, AD&D, STD and LTD 100% employer paid
