3+ years of growth, performance, or digital design experience with direct ownership of creative in paid channels
Experience scaling production processes using AI
Proactive approach to launching multiple concepts quickly
Expertise in paid Meta and direct response fundamentals
Proficient in Figma and AI tools; knowledge of After Effects or Jitter is a plus
Strong design skills in typography, color, layout, and motion
Ability to work within and adapt the design system for various channels
Familiarity with current ad trends and internet culture
Experience analyzing ad performance KPIs to inform new concepts
Responsibilities
Own creative for paid performance channels from concept to execution, focusing on Meta
Drive creative diversity by developing distinct concepts and formats
Design the full conversion path from ad to landing page
Analyze performance data to optimize creative output
Implement AI-powered workflows to enhance production efficiency
Collaborate with growth marketing to quickly launch and iterate on concepts
Review ad performance KPIs with growth marketing to generate new ideas
Benefits
Competitive health and dental insurance effective on the first day
Flexible PTO policy
In-office lunch twice a week for NYC and SF employees
Access to Wellhub for wellness resources and discounted gym memberships
Annual stipend for professional development
Generous recharge stipend for high performers after 5 years
401k eligibility from day one
Dependent Care FSA available
Paid parental leave
Fertility and adoption benefits through Carrot and Kindbody
Full Job Description
About the Role
You'll own the creative for our paid channels, with a focus on Meta, partnering closely with our creative team and GTM partners to generate ideas, get them into market, and improve and iterate based on what we learn.
As we scale our paid media, we need to ship creative without sacrificing quality. You'll be the creative expert for the channel, developing new concepts, understanding what's working, and turning performance insights into the next round of ideas. You'll have a lot of ownership and a short path from idea to execution, with work moving from conversation to live in-market. You will report to the Creative Director.
You must be commutable to our NYC headquarters and will operate in a hybrid environment. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.
What You'll Do
Own creative for our paid performance channels end to end, from concept through shipped asset, with paid Meta as the primary focus
Drive creative diversity by maintaining a pipeline of genuinely distinct concepts, formats, and angles rather than endless variations on one winner
Design the full conversion path, from the ad through the landing page, so the whole funnel holds together
Ship consistently: read the performance data, kill what is not working, and push harder on what is
Build AI-powered production workflows that let one designer generate the creative volume a whole team used to, then reinvest that time in sharper concepts
Partner directly with growth marketing to take a rough idea to live variants in days, from scaling a top performer for a new audience to reinterpreting something you saw work elsewhere
Partner with growth marketing to review ad performance KPIs and ideate new concepts based on results
What We're Looking For
3+ years of growth, performance, or digital design experience, with direct ownership of creative that ran in paid channels and numbers you can speak to
Scaled your own production process around AI
Default to action: you would rather put five concepts in market this week and learn from them than perfect one over a month
Expert in paid Meta and fluent in direct response fundamentals, with a real point of view
Range across static and motion
Expert in Figma, AI tooling, and a bonus if you have After effects or Jitter capabilities
Exceptional eye for typography, color, layout, motion and overall craft, holding up across all ad dimensions
Work inside our design system for branded concepts and flex tastefully outside it for channel-specific ones, with the communication skills to make that case to stakeholders
Fluent in current ad trends, creator formats, and internet culture, with the judgment to separate a trend worth borrowing from noise
Experience analyzing ad performance KPIs and producing new concepts based on performance data
Benefits & Perks
Competitive health & dental insurance options, effective on your first day of employment
Flexible PTO
In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
Annual stipend for professional development and continued learning
High performers at 5 years receive a generous stipend to use however you recharge best
401k benefit: employees are eligible to contribute starting day 1 of employment
Dependent Care FSA
Paid parental leave
Fertility and adoption benefits via Carrot and Kindbody
