As a Senior Digital Marketing Account Manager you will serve as the primary POC for our
mid market clients to develop full funnel growth strategies with a focus on user acquisition, attribution and nurturing.
How You'll Contribute: - Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them
- Develop, present, and implement holistic growth marketing strategies that align with client goals, covering aspects like user acquisition, conversion, and revenue growth
- Partner with cross-functional teams to execute multi channel marketing campaigns that ensure alignment with client expectations, and deliver on ROI
- Define lead scoring attributes and identify opportunities for our customers to capitalize on
- Lead weekly or biweekly client calls to review program KPIs, deliverable updates, and program progress
- Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually
- Address clients' questions or concerns about the performance of their program and provide strategic and tactical solutions
- Partner with Sales to offer a holistic service that can lead to increased revenue
- Travel to meet with clients in-person to strengthen partnerships and gain a deeper understanding of their business
What You'll Bring to Xometry:- Proven experience (4+ years) in a growth marketing or digital strategy role
- 2+ years experience in a client-facing position or agency experience
- Bachelor's degree in Marketing, Business or related field preferred
- In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack
- Outstanding communication and people skills
Some nice-to-have experience:- B2B and/or industrial/manufacturing industry knowledge
- Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins
- Experience using marketing automation platform tools (e.g., HubSpot, Pardot, etc.)
- Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management
#LI-Hybrid
The estimated base salary range for new hires into this role is $87,000 - $97,000 annually depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.
