The Customer Experience team at 1Password designs digital-first experiences that help customers deploy, activate, and grow with confidence. Our goal is to create scalable programs that guide customers to the right next step at the right moment, improving product adoption, reducing friction, and supporting long-term customer outcomes.
As a Senior Digital Customer Success Campaign Manager, you will own and evolve our digital customer success programs across the customer lifecycle. You will design, build, and optimize targeted digital journeys that help customers move from onboarding through activation and beyond. This role blends program strategy, campaign execution, analytics, experimentation, and cross-functional collaboration to deliver measurable customer impact at scale.
This is an individual contributor role for someone who enjoys building programs from the ground up, working through ambiguity, and improving digital-first customer experiences in a fast-changing environment. Reporting into the Senior Manager, Digital Customer Success, this is a remote role within North America.
How we're using AI todayAcross GTM, we're transforming the way we work with AI. We expect every seller, CSM, and team member to become a power user, using it daily to work smarter and move faster. AI is already embedded in how we operate - from real-time coaching that sharpens how we sell and interact with customers, to surfacing insights that help us anticipate needs - creating more time for meaningful customer engagement. If you're excited to reshape how you think, make decisions, and drive growth with AI, you'll feel right at home here.
Note: All go-to market roles will have an in-person onboarding in Toronto.
What we're looking for:- 6+ years of experience in Digital Customer Success, Customer Marketing, Lifecycle Marketing, Growth Operations, Customer Success Operations, Product-Led Growth, or a related Software as a Service environment.
- Demonstrated success building and owning lifecycle or digital success programs with measurable business impact.
- Experience creating scalable campaigns, workflows, or journeys rather than managing a book of business.
- Strong understanding of the customer lifecycle, including onboarding, activation, adoption, retention, expansion, renewal, and risk management motions.
- Ability to interpret customer and product signals, identify patterns, and translate them into clear campaign strategies and measurable interventions.
- Strong written and verbal communication skills, with the ability to create concise, effective messaging for different customer audiences and personas.
- Hands-on experience with tools such as Gainsight, Salesforce, Marketo, Outreach, or similar customer success and marketing automation platforms.
- Experience collaborating across Customer Success, Product, Support, Operations, Marketing, Content, and Data teams to ensure alignment across the customer journey.
- Comfort working in changing environments where teams are building new programs, processes, and operating models from the ground up.
- Preferred: experience using Artificial Intelligence tools to support program design, experimentation, and campaign optimization; experience with 1Password and/or cybersecurity is also valued.
What you can expect:- Design, launch, and improve digital customer success campaigns and programs across onboarding, activation, adoption, and growth stages.
- Build scalable customer journeys that help customers reach key milestones using content-led interventions and targeted human engagement when needed.
- Identify customer signals, behaviors, milestones, and friction points that indicate progress, risk, or opportunity across the lifecycle.
- Translate customer and product insights into triggered programs and campaigns that guide customers to the right next step using existing resources and tools.
- Draft, edit, and optimize customer-facing communications, including email campaigns, journey messaging, and supporting content.
- Monitor program performance using metrics such as activation, deployment, engagement, retention, expansion, churn, and content interaction to evaluate effectiveness.
- Use testing methods such as A/B testing, cohort analysis, and message iteration to improve campaign tone, timing, targeting, and outcomes.
- Partner with Data, Product, Customer Success Operations, Customer Experience Content, and Voice of Customer teams to align digital programs with customer insights and business priorities.
- Build dashboards and reporting to track program health, surface insights, and recommend improvements to digital-first customer experiences.
- Use Artificial Intelligence tools and emerging technologies to accelerate campaign creation, analysis, experimentation, and optimization.
USA-based roles only: The annual base salary for this role is between $121,000USD and $146,500USD. This role is also immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada-based roles only: The annual base salary for this role is between $104,000 CAD and $139,000CAD. This role is also eligible for immediate participation in 1Password's generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
This posting is for an existing vacancy.
What we offerWe believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:
Health and wellbeing
Maternity and parental leave top-up programs
Competitive health benefits
Generous PTO policy
Growth and future
RSU program for most employees
Retirement matching program
Free 1Password account
Community
Paid volunteer days
Peer-to-peer recognition through Bonusly
Remote-first work environment
*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.
