5-7 years of experience in graphic design or a hybrid creative role, preferably in luxury or premium brands.
Experience leading design teams, providing direction, feedback, and mentorship.
Proven ability to build and maintain scalable design systems and brand guidelines.
Advanced proficiency in Figma and core Adobe programs (InDesign, Illustrator, Photoshop).
Solid motion design skills using Premiere and After Effects.
Strong understanding of digital design best practices for web and app.
On-set art direction experience for stills and video.
Responsibilities
Evolve design systems across all brand campaigns and channels, ensuring consistency and exceptional craft.
Set visual direction for projects, ensuring cohesive brand expression across the team.
Build and maintain design templates and asset toolkits to drive design standards.
Explore integration of gen-AI tools into design workflows for scalable asset variations.
Identify opportunities to refine the brand's visual language while maintaining its identity.
Serve as a mentor, raising design standards and craftsmanship within the team.
Audit design work to ensure consistency and refine systems over time.
Benefits
Competitive salary and benefits package.
Complimentary Club membership.
Perks and incentives on products and services, including Personal Training and Spa.
Full Job Description
Job Description
Equinox is currently seeking a highly conceptual Senior Designer to join the creative team, reporting into the Creative Director. This role will play a crucial part in elevating Equinox's design language, upholding the brand's legacy of creative excellence through innovation, problem-solving and impeccable taste. The ideal candidate is a design leader, someone who sets the visual standard for the team, owns and evolves our design systems, and steers other designers toward consistently elevated work. The ideal candidate is both a strong designer and a proven art director with hands-on shoot experience, comfortable serving as the lead creative on set and seeing imagery through from shot list to final retouch.
Responsibilities & Requirements
Including but not limited to the following:
Design Leadership & Systems
Help evolve the team's design systems across all brand campaigns and owned channels (email, web, app, organic social, as well as paid media), translating the brand's visual identity into scalable, flexible systems that ensure exceptional craft and consistency across all marketing communications.
Set the visual direction for design projects and ensure work from across the team ladders up to a cohesive brand expression.
Build, maintain, and govern design templates, component libraries, and asset toolkits, driving adoption of design standards across the team to ensure consistency without compromising originality.
Explore how tools like gen-AI can be built into design systems and workflows to scale iterative work, such as growth asset variations.
Identify opportunities to refine and advance the brand's visual language, balancing innovation with a strong, recognizable identity.
Serve as a senior creative resource and mentor, raising the standard of design thinking, execution, and craftsmanship across the team.
Audit work to spot inconsistencies and refine the system over time.
Brand Stewardship & Creative Excellence
Act as a key guardian of the Equinox brand, maintaining an uncompromising standard of visual integrity, consistency, and creative excellence across campaigns, digital, social, print, environmental, experiential, and internal brand communications.
Approach design conceptually, with the ability to back up an idea with visually arresting moodboards and strategic rationale.
Interpret and evolve brand guidelines with intelligence and creative ambition, ensuring Equinox remains culturally relevant, visually progressive, and distinctly premium.
Partner with creative leadership to shape the brand's visual future, proactively bringing new ideas, perspectives, and creative solutions.
Review and elevate creative work across the team, ensuring every execution reflects the brand's aesthetic standards and strategic intent.
Qualifications
5-7 years of experience in graphic design or a hybrid creative role, ideally within luxury, fashion, lifestyle, wellness, or premium consumer brands.
Demonstrated experience leading design for a team - setting direction, giving feedback and mentoring other designers.
Proven track record building and maintaining design systems, templates and brand guidelines at scale.
Advanced knowledge of Figma, including components, variables and shared libraries
Advanced knowledge of core Adobe programs - InDesign, Illustrator, Photoshop, etc.
Solid motion & editing capabilities (Premiere, After Effects)
Strong knowledge of digital design and best practices across web & app
On-set art direction experience across stills and video
Solid understanding of print production
Working knowledge of and/or interest in gen-AI and how it can scale design workflows
Extraordinary understanding of typography and layout
Strong communication and presentation skills - able to articulate design rationale and give constructive feedback - with a collaborative 'can-do' attitude
Exceptional time-management
Able to travel for on-location shoots and club walkthroughs as needed
Pay Transparency: $105k-$125k
Additional Information
AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
We offer competitive salary, benefits, and industry leading commission opportunities for club employees
Complimentary Club membership
Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
