Senior Demand Generation Manager

The Opportunity:

As a Senior Demand Generation Manager, you'll own both halves of the pipeline engine: the campaigns that create demand, and the systems that capture, route, score, and measure it. You'll lead paid media across channels like Google, LinkedIn, and YouTube and drive the event calendar, including trade shows, webinars, and executive roundtables. You'll shape HubSpot as an architect, not just a user, and build the reporting that tells our leadership team whether any of it worked. This isn't a blank slate: paid channels are already live with an agency in place, the event calendar is established, and HubSpot and attribution already exist. You're inheriting a functioning engine, with plenty of authority to make it even stronger.

It's a small team with a large surface area, so roughly two thirds of your time goes toward driving demand through campaign strategy, paid media, and events, and the other third goes toward building the systems that make that demand measurable and repeatable through HubSpot architecture, lifecycle programs, and attribution. In this role, one person connects both sides of the engine, creating a much tighter link between what we invest, what we learn, and what ultimately produces pipeline.

You'll have real authority to change what isn't working from day one, and on a team this size, a fix you make on Tuesday can be live by Friday. By the end of the year, you'll be the person leadership trusts for a straight answer on whether campaigns and events are actually working.
What You'll Do

• Translate GTM priorities, ICP definitions, and quarterly pipeline targets into integrated campaigns across paid, events, and email, then build and ship them yourself.
• Own paid media end to end, building, launching, and optimizing campaigns across Google Ads, LinkedIn Campaign Manager, and YouTube while partnering with our agency on execution.
• Drive the event calendar, including trade shows, webinars, and executive roundtables, sharpening targeting and follow-through while focusing investment on what delivers results.
• Carry a quarterly qualified-pipeline number and defend coverage, quality, and conversion with sales leadership, not just volume.
• Architect HubSpot as an owner, managing workflows, lifecycle stages, lead scoring, campaign objects, and the Salesforce sync.
• Build and defend the metrics that matter, including CPL, cost per qualified opportunity, event-sourced pipeline, and multi-touch attribution.
• Partner with Sales, Product Marketing, and RevOps internally, and agencies, venues, and sponsors externally, to run multiple concurrent campaigns and events without dropping a thread.

What You'll Bring

• A track record of hands-on HubSpot ownership, having personally architected and administered an instance, including workflows, lifecycle, scoring, campaigns, and the Salesforce sync.
• Direct paid media execution, with hands-on experience building, optimizing, and pacing campaigns in Google Ads and LinkedIn Campaign Manager, not just briefing an agency.
• Salesforce fluency, with the ability to navigate objects, fields, and reports and reason about how marketing data lands in the CRM and why it breaks.
• B2B SaaS demand generation experience, ideally within a considered, multi-stakeholder sales cycle.
• Experience owning event strategy and execution, including trade shows, webinars, and executive-level programs like roundtables or dinners.
• Comfort owning a function end to end, balancing strategy with hands-on execution in an individual contributor role.
• Strong written and verbal communication, with the ability to effectively manage internal stakeholders and external vendors and partners.

Bonus Points

• Experience in privacy, data governance, security, compliance, or another regulated, technical software category.
• Marketo or Pardot experience alongside HubSpot.
• Familiarity with account-based marketing or intent-data tools.
• Comfort using AI to speed up operational work, such as campaign QA, data hygiene, or reporting synthesis.
• Experience being the first or founding owner of a demand gen or marketing ops function, from the ground up with hands-on responsibility for building and scaling it.

What Success Looks Like
Within 90 Days You'll:

• Learn DataGrail's product, buyer personas, and ICP quickly enough to start contributing, not just observing, and meet the marketing, sales, RevOps, and customer success teams to understand what's running and where the friction is.
• Take full ownership of the paid channels and the agency relationship, and identify specific over- or under-spending by channel.
• Drive the event calendar and process, and produce a keep, fix, or cut recommendation for each program.
• Audit HubSpot and existing reporting, and deliver a written list of what's fragile, missing, or misleading in current attribution and lifecycle reporting.
• Ship at least one visible fix to a live, underperforming channel or process

Within 180 Days You'll:

• Show measurable improvement, with before and after comparisons, on two to three of the biggest inefficiencies identified in the 90-day audit, whether that's rebalanced paid spend, improved event-to-pipeline conversion, or cleaner attribution.
• Run paid media and events with full autonomy, proposing and executing budget and calendar changes without waiting on sign-off.
• Ship at least three new or rebuilt nurture and re-engagement tracks, with early performance data on each.
• Rebuild or upgrade the dashboards used for weekly pipeline calls.
• Build a working rhythm with Sales, RevOps, and Product Marketing so hand-offs, routing, and lead flow don't require chasing people down.

Within 365 Days You'll:

• Own a program for paid media, events, and HubSpot that runs noticeably better than the one you inherited, with clear before and after numbers on channel efficiency and cost per qualified opportunity.
• Be the person others trust when they want to know how well our campaigns and events are actually performing.
• Have made real budget and channel calls, moving spend into what works and cutting what doesn't, with pipeline impact you can point to.
• Have built a foundation that doesn't need rebuilding when volume doubles.
• Have identified where the team needs more support, whether that's tooling, headcount, or an agency change, and made the case for it.

Please note that the base compensation range below is a guideline and the final compensation will be based on factors such as qualifications, skill level, and competencies. Our compensation ranges apply to all US-based job postings regardless of state.

All full-time regular employees are eligible for equity, health, dental & vision insurance plans, remote-first working environment, 401k savings plan, parental leave, wellness benefits, flexible time off, paid holidays, and a work from home stipend. Benefits are subject to change.

Compensation Range

$140,000-$165,000 USD