Position SummaryReporting to the Head of Marketing, the Senior Customer Marketing Manager owns expansion and adoption marketing for our existing mid-market and enterprise customer base. You partner closely with customer success and product to define which signals predict an expansion-ready account, then build the framework that turns those signals into campaigns and outreach, shaping how this works from the ground up rather than inheriting someone else's playbook. You also own the customer advocacy and case study pipeline, which supports both expansion and net-new sales.
This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.
This is a full-time, permanent position based out of our Vancouver or San Diego office on a hybrid model (3 days per week in-office). Candidates outside of these locations may be considered for a fully remote arrangement within North America.
What You'll Be Doing- Own expansion and adoption marketing strategy and execution across our existing mid-market and enterprise customer base, co-owning an expansion revenue target with customer success alongside adoption and advocacy as parallel measures of success.
- Own the signal framework behind that work (product usage, account health, and commercial data), built with customer success and product rather than inherited.
- Design campaigns, lifecycle nurture, and journey maps for enterprise buying committees, reaching multiple personas and stakeholders inside an account and tied to adoption and expansion outcomes.
- Own the customer advocacy and case study pipeline, sourcing, building, and maintaining a bench of reference-ready customers.
- Partner with RevOps on customer data governance, targeting, suppression, and segmentation, give input on which events and activations serve expansion accounts with the Demand Generation team that owns events, and report regularly on adoption, expansion revenue, and retention influence.
- Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
- Build AI-enabled workflows, such as expansion signal scoring and account-level campaign orchestration, that customer success and the wider marketing team adopt, reviewing AI output before it reaches customers and using results to refine what you build.
What You'll Bring- Bachelor's degree in marketing, business, or a related field, or equivalent experience.
- At minimum eight years in B2B SaaS customer marketing, lifecycle marketing, or expansion marketing, selling into mid-market and enterprise accounts specifically.
- Strong cross-functional operating skill with customer success, product, and RevOps.
- A track record of co-owning a revenue or expansion number with customer success, including the accountability conversations that come with sharing a target across two functions.
- Experience standing up a signal or segmentation framework in an organization that didn't already have one, not just executing against a mature stack someone else built.
- Real experience running account-based campaigns that reached multiple members of a buying committee, not a single champion.
- A real portfolio of advocacy and case study work you've personally built, not just managed day to day.
- A track record of improving data quality or governance with an ops partner, rather than working around a broken foundation indefinitely.
- Experience with the following tools/technology: Salesforce and Marketo, or comparable CRM and marketing automation platforms.
- Demonstrated use of AI to drive an adoption or expansion outcome, a workflow, a signal model, or a campaign you built or directed, with results to show.
Nice to Have- Background in fintech, identity, compliance, or another regulated B2B category.
- Experience building a customer marketing or lifecycle function in an organization without a mature signal or data foundation already in place.
- Familiarity with an ABM or account intelligence platform, Demandbase, 6sense, or comparable.
Interview ProcessAt Trulioo, we strive to create an interview experience that is transparent, engaging, and respectful of your time. Our process is designed to help us learn more about your skills and experience while giving you insight into our team, culture, and the impact of the work we do.
Here's what you can expect throughout the interview process:
- Recruiter Interview: 30 minutes
- Hiring Manager Interview: 45-60 minutes
- Panel/Assignment/Presentation: 60 minutes
- Final Leadership Interview: 30-45 minutes
