7+ years of experience in sales, customer management, or commercialization in consumer packaged goods or grocery retail.
Experience with grocery retailers, distributors, brokers, or cross-functional teams.
Background in refrigerated, dairy case, bakery, fresh, or adjacent categories preferred.
BA/BS in Business, Marketing, or related field preferred, or equivalent experience.
Strong understanding of commercialization and category management.
Responsibilities
Partner with Customer Executives to identify and execute growth opportunities in the Eastern U.S.
Lead the commercialization process from opportunity identification to product launch.
Maintain a disciplined opportunity pipeline with clear milestones and financial expectations.
Coordinate with cross-functional teams to ensure seamless execution of initiatives.
Develop customer-specific selling materials and presentations in collaboration with Customer Executives.
Support initiatives that drive profitable volume and revenue growth.
Manage relationships and business reviews with Northeast distributors.
Benefits
Comprehensive benefits package including health and wellness programs.
Paid time off to promote work-life balance.
401k plan with company match to support retirement savings.
Annual bonus eligibility based on performance.
Remote work opportunity for candidates in the Northeast region.
Full Job Description
Salary Range: $126,100 - $176,500
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
**This role is a remote opportunity open to candidates located in the Northeast region in the United States**
Position Summary:
The Senior Customer Executive - East Commercialization & Distributor Development will drive execution and profitable growth across the Bays and Lender's Dairy Case portfolio throughout the Eastern United States. The role serves as the commercialization engine behind opportunities identified by customer-facing Customer Executives, partnering internally to convert customer opportunities into executable plans, successful launches, distribution gains, and sustainable growth. The position will support Customer Executives, while maintaining the direct customer call and business ownership for Northeast distributors.
Key Responsibilities:
Partner with customer-facing Customer Executives to evaluate, prioritize, commercialize, and execute Bays and Lender's Dairy Case growth opportunities across Eastern retail customers.
Lead the internal commercialization process from opportunity identification through launch, including item setup, pricing, forecasting, production planning, customer readiness, and post-launch follow-up.
Build, maintain, and report a disciplined opportunity pipeline with clear owners, milestones, risks, financial expectations, and next steps.
Coordinate cross-functional partners across Supply Chain, Revenue Growth Management, Finance, Category Management, Marketing, Customer Planning, Operations, Customer Service, and broker teams to deliver seamless execution.
Develop customer-specific selling materials, commercialization decks, new item presentations, business reviews, and internal decision documents in partnership with the applicable Customer Executive.
Support distribution gains, assortment optimization, promotional programs, display opportunities, and other initiatives that deliver profitable volume and revenue growth.
Serve as the direct commercial lead for Northeast distributors, and manage distributor relationships, business reviews, growth plans, issue resolution, and execution follow-through.
Identify expansion opportunities across distributor networks and connect those opportunities to the appropriate customer-facing Customer Executive and internal team.
Provide leadership across assigned initiatives and influence short- and long-term decisions without direct reporting authority.
Monitor performance, diagnose gaps, remove barriers, and provide clear solutions and reporting to achieve growth plans.
Willing to Travel 30%
Primary Customers and Distributor Scope:
Primary focus on commercialization and internal execution support for the Bays and Lender's Dairy Case business across the Eastern United States.
Direct customer and business responsibility for assigned Northeast distributors.
Travel to customer and distributor locations, company facilities, headquarters, and industry events as required for business growth and execution.
Leadership Competencies:
Adapts approach and attitude in real time according to the changing demands of different situations.
Creates alignment and motivates cross-functional partners to achieve shared objectives.
Holds self and others accountable to meet commitments and deliver results.
Makes sense of complex, high-volume, and sometimes contradictory information to solve problems effectively.
Demonstrates strong customer focus, commercial acumen, collaboration, and execution excellence.
Education and Work History:
BA/BS in Business, Marketing, or a related field preferred but not required. A combination of education, training, and experience that demonstrates competencies in commercialization, sales management, customer management, distributor management, or category management may be substituted.
Minimum of 7 years of sales, customer management, commercialization, category management, or equivalent experience in consumer packaged goods or grocery retail.
Experience working with grocery retailers, distributors, brokers, or cross-functional customer teams.
Experience in refrigerated, dairy case, bakery, fresh, or adjacent categories preferred.
The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.
About Bimbo Bakeries USA
Bimbo Bakeries USA, Inc. is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvania, a suburb of Philadelphia, owns many fresh bread and sweet baked goods brands in the United States, including Entenmann's, Sara Lee, and Thomas'. It is also a top advertising sponsor for many major soccer teams around the globe.
