ROLE OVERVIEW

The Sr CRM Platform Developer is central to the execution of personalized marketing campaigns, lifecycle automations, and 1-1 touchpoints within an agile marketing-led team at Fanatics Commerce. The ideal candidate is a creative problem-solver who enjoys translating business challenges into smart technical solutions, bringing curiosity, initiative, and deep expertise in omni-channel marketing technology to deliver meaningful business impact. The Sr CRM Platform Developer delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Partner closely with business stakeholders and Technical Leads to collect detailed functional requirements, align on solutions, and coordinate development, testing, and deployment to production environments.
• Contribute actively within an agile marketing-led team, engaging with various levels of stakeholders to drive alignment and move work forward efficiently.
• Produce clear code and supporting documentation that enables team members to understand, maintain, and build upon developed solutions.

Fan & Customer Impact (Obsessed with Fans)

• Propose and execute end-to-end CRM solutions that bring personalized, meaningful touchpoints to millions of fans at scale.
• Design and execute A/B and multivariate experiments across content and journeys to continuously improve the fan experience.
• Translate functional marketing requirements into technical solutions within Adobe Journey Optimizer that deepen fan engagement across lifecycle stages.
• Analyze outcomes and performance KPIs to ensure campaigns and automations are delivering measurable improvements to the customer experience.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Seek out new information and emerging marketing technology trends to solve novel challenges and advance CRM program goals.
• Implement schema and data enhancements in AJO based on upstream events, applying creative problem-solving to expand platform capability.
• Design efficient, streamlined automations by identifying gaps, overcoming obstacles, and applying smart technical approaches to complex marketing workflows.
• Leverage experience with API integrations and CI/CD platforms like GitHub to connect cloud applications and accelerate delivery of solutions.

Ownership & Execution (Determined & Relentless Mindset)

• Own journey orchestration changes and code and fragment updates in AJO from requirement through deployment, ensuring quality and timeliness.
• Develop visual components using HTML, CSS, and Handlebars template languages to bring personalized content to life across channels.
• Manage work through agile development practices and tools such as Jira, maintaining strong organizational discipline across concurrent workstreams.
• Operate effectively both independently and as part of a team, demonstrating the initiative and follow-through needed to deliver against CRM program commitments.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• 5+ years of experience designing and creating personalized content and real-time journeys on Marketing Technology platforms, preferably Adobe Experience Platform.
• Expertise developing visual components using HTML, CSS, and Handlebars template languages.
• Excellent written and oral communication skills, with the ability to interact effectively with stakeholders at various levels of the organization.
• Sharp analytical and troubleshooting skills with the ability to analyze outcomes, performance KPIs, and gaps in automation logic.
• Familiarity with agile development methodologies and related tools such as Jira.
• Strong organizational and interpersonal skills with the ability to work effectively both independently and within a collaborative team environment.

Preferred Qualifications:

• Adobe Journey Optimizer Certifications - Practitioner and Developer.
• Adobe Real-Time CDP Certification - Practitioner and Developer.
• Experience connecting cloud applications using APIs.
• Experience using CI/CD and repository platforms such as GitHub.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in San Mateo, California, subject to the Company's current hybrid work policy. This role currently requires in-office presence Tuesday, Wednesday, Thursday.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$107,000-$120,000 USD