Senior Creative Designer

As the Senior Creative Designer, you will lead the visual development of GE Appliances' corporate storytelling across digital, print, presentations, campaigns, and branded experiences. This role transforms business objectives into compelling creative concepts and executes high-quality design that strengthens the company's brand and elevates every audience touchpoint. As a key member of the company's content team, you will serve as a lead creative partner, collaborating with the team and internal stakeholders to develop campaigns, visual identities, reports, websites, graphics, and other creative assets. Success in this role requires exceptional design ability, creative thinking, and the ability to independently lead projects from concept through execution. **Position** Senior Creative Designer **Location** USA, Louisville, KY **How You'll Create Possibilities** **Key Responsibilities:** - Translate business objectives into compelling visual concepts and campaign creative. - Partner with the content team and stakeholders across the business to develop creative that supports corporate brand initiatives. - Serve as a primary creative consultant, helping internal partners shape ideas into compelling visual campaigns and communication experiences. - Design high-quality creative assets for digital, print, presentations, reports, websites, and events. - Adapt creative concepts across multiple channels and formats, ensuring campaigns remain cohesive across web, social media, presentations, print, events, and internal communications. - Develop enterprise-level communications including annual and economic impact reports, executive presentations, newsletters, brochures, signage, and event materials. - Design visually engaging website pages and digital experiences that improve storytelling, usability, and audience engagement within the company's content management system. - Create compelling visual assets, graphics, and design systems that strengthen storytelling across digital and print channels. - Develop and maintain scalable design systems, templates, reusable assets, and brand standards that improve consistency and efficiency across the organization. - Stay current on emerging trends in design, user experience, branding, and creative technology while leveraging AI-powered creative tools to improve quality, speed, and workflow efficiency. - Manage and evolve the team's digital asset management system, ensuring creative assets are organized, accessible, and reusable. **What You'll Bring to Our Team** **Minimum Qualifications:** - Bachelor's degree in Graphic Design, Visual Communications, Digital Design, or related field. - 5 years of professional experience in brand design, creative services, or agency environments. - Exceptional portfolio demonstrating campaign development, digital design, presentation design, and visual storytelling for companies or brands. - Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or similar design software. - Experience designing presentations, reports, websites, newsletters, and enterprise communications. - Experience designing within content management systems and modern digital publishing environments. - Strong understanding of typography, layout, branding, visual hierarchy, accessibility, and user-centered design. - Excellent communication and presentation skills with the ability to confidently present creative concepts and explain design decisions to stakeholders. **Preferred Qualifications:** - Familiarity with responsive web design principles and digital user experience best practices. - Experience supporting multiple internal clients within a fast-paced corporate or agency environment.