Senior Copywriter

As the Senior Copywriter at UCLA Health, you will help establish the brand's creative voice through impactful marketing campaigns that strengthen its reputation and increase awareness, preference, and loyalty. Reporting to the Senior Director of Brand Strategy and Creative within Marketing, you will partner with a Senior Art Director and collaborate across the enterprise to create work that builds an emotional connection with audiences and contributes to UCLA Health's growth. You will: • Use strategic insights to guide creative concept development and copywriting for brand marketing campaigns. • Apply strategic thinking, conceptual capabilities, and strong writing craftsmanship across video, digital, experiential, social, and print. • Partner with a Senior Art Director to develop creative campaigns. • Establish departmental goals and objectives through the coordinated work of subordinate staff, ensuring accountability and alignment with departmental and organizational goals. • Collaborate with senior leaders, executives, and colleagues across Strategic Marketing, Brand Strategy and Creative, Digital, Partnerships, the David Geffen School of Medicine, Development, and the enterprise. • Apply advertising expertise and independent judgment to analyze and resolve complex, unstructured challenges. • Manage programs as assigned, including formulating strategies and administering policies, processes, and resources. • Create work that supports patient acquisition, staff and student recruitment, development, and UCLA Health's growth. Salary Range: $95,400- $208,300/annually Note: This position is fully on-site.