Team OverviewSenior Content Strategist is strategic thinker and exceptional writer and shape content from initial business challenge through final execution. You will partner with strategists, marketers and subject matter experts to identify opportunities, shape narratives and develop content strategies that drive measurable business outcomes. Just as importantly, you'll bring those ideas to life through high-quality writing across formats and channels. This role reports to the Senior Director of Marketing Communications.This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Role Overview and Core ResponsibilitiesShape Content Strategy- Partner with strategy, marketing and product to understand priorities, challenges and growth opportunities.
- Develop content strategies that align to business objectives, audience needs and market opportunities.
- Identify content gaps, journey opportunities and strategic approaches that strengthen audience engagement.
- Ensure content programs support broader brand, demand generation and thought leadership goals.
- Recommend the right content formats, channels and experiences rather than simply responding to asset requests.
Build Distinctive Points of View - Research market trends, customer challenges and competitive dynamics to uncover meaningful insights.
- Develop differentiated perspectives that strengthen our market position and thought leadership efforts.
- Help shape messaging, narratives and content themes that create consistency across channels and touchpoints.
- Translate complex topics into clear, compelling and audience-centric stories.
Create High-Impact Content - Personally write and develop thought leadership, executive bylines, articles, reports campaign messaging, web content and other strategic assets.
- Create content that balances audience value with business objectives.
- Ensure content is aligned to brand standards, messaging frameworks and audience needs.
- Bring a strong editorial mindset to every project, elevating quality, clarity and impact.
Drive Continuous Optimization - Analyze content performance and audience engagement to identify opportunities for improvement.
- Apply learnings to strengthen future content strategies and investments.
- Stay informed on evolving content trends, buyer behaviors and AI-enabled content practices.
Required Knowledge and Experiences- 7+ years of experience in content strategy, thought leadership, editorial, content marketing, agency strategy, journalism or related fields.
- Exceptional writing and storytelling skills with a portfolio demonstrating both strategic thinking and strong execution.
- Proven ability to transform business challenges, market dynamics and audience insights into content strategies and narrative platforms.
- Experience developing differentiated points of view that help brands stand apart in competitive markets.
- Strong understanding of content strategy, customer journeys, audience needs and content ecosystems.
- Experience creating executive-level thought leadership, long-form content, messaging frameworks, campaign narratives and integrated content programs.
- Understanding of B2B marketing, demand generation and brand-building principles.
- Strong collaboration and communication skills with the ability to influence stakeholders and explain strategic recommendations.
- Comfort navigating ambiguity and helping shape content direction in a fast-moving environment.
We're also looking for the preferred skills below. Whether you are proficient or could use some brushing up, we're happy to support your career development and growth in:- Fluency with AI-enabled content tools and workflows, along with a thoughtful perspective on how AI can enhance research, ideation and content development while maintaining originality and quality.
Benefits that support every part of your life:At TransUnion, we design benefits to help you feel well, do well, and plan well-from day one.
For Your Health: Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose tax-advantaged HSA and FSA accounts to make everyday care more affordable.
For Your Protection: We've got your back with company-paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short- and long-term disability. You can also opt into a legal plan, pet insurance, and travel accident coverage.
For Your Family: From adoption assistance and fertility planning coverage to caregiver support, we're here for every chapter. Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.
For Your Future: Build toward what's next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP). Tap financial wellness resources, career coaching, and optional long-term care insurance to plan confidently.
For You: Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back.
For Your Wellness: Access 24/7 support including professional therapy, coaching, and emotional well-being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.
Pay Scale Information:The U.S. base salary range for this position is $100,100.00 - $150,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.
TransUnion's Internal Job Title:
Advisor, Creative Marketing
Company:
TransUnion LLC
