The RoleAI for benefits barely existed two years ago, and someone has to write the story of why it matters. That's this role: You'll be the voice behind the ideas, events, and content that make HR and benefits leaders sit up and pay attention.
Day to day, you'll plan and write across a range of formats: blog posts, sales enablement materials, event and webinar content, social, and more, moving fluidly between short-term production and longer-term editorial planning. You'll partner closely with product marketing, demand generation, and creative to make sure content ladders up to the right goals and reaches the right audience, and you'll use data to figure out what's working and adjust accordingly.
This is a senior individual contributor role built for a writer at heart: You'll launch thought leadership communications, shape the narrative behind our webinars and panels, and turn Avante's customer relationships into stories nobody else can tell. You'll own and curate Avante's brand voice, and identify areas of improvement as this industry continues to develop. What's yours is the writing itself: the original thinking, sharp framing, and proprietary point of view that no AI tool or outside agency can produce.
What You'll DoBuild Avante's content engine. Stand up the fundamentals: a working content calendar, website content, and a steady cadence of GTM enablement materials that give sales something concrete to use in every deal.
Curate Avante's point of view. Build narratives, materials, and thought leadership that define our category, educate and entertain our buyers, and enlighten and engage our partners and customers.
Write and shape our event content. Build the speaker guides, narrative arcs, and talking points behind our webinars, panels, and podcasts. You provide the narrative and direction; creative partners handle production.
Lead our social presence. You'll shape what we say on our social platforms and make sure it sounds like a company with something to say, not another AI vendor posting for the algorithm.
Support demand generation with nurture content. Write the drip sequences that keep leads warm once they enter the funnel, and write to improve AEO and SEO through topical content, optimized for ranking.
Protect a consistent brand voice. Make sure everything Avante puts out, whatever the format or channel, sounds like it's coming from the same company. You're the one who catches it when copy drifts off-brand, and the one who keeps that voice sharp as more people touch content over time.
Use AI to extend your reach, not replace your thinking. Let it handle the mechanical work, slicing long-form pieces into emails, subject lines, and social copy, so you can spend your time on what it can't produce: original ideas, real customer stories, and a voice that's recognizably Avante's.
Adapt as we grow. Scope will shift as the marketing function scales, and you should welcome that.
What We're Looking For- 5-7+ years in content marketing or a writing-heavy communications role, with a portfolio led by thought leadership and executive or event content, not general content ops
- Bachelor's degree in Marketing, Communications, or equivalent experience
- Excellent, independently strong writing and editing skills; you can take a rough transcript or technical brief and turn it into something a senior HR or benefits leader wants to read
- Direct experience writing for events: speaker guides, panel and webinar narratives, or podcast content
- A track record of producing enablement materials that sales teams actually use, built on real relationships, not generic testimonials
- Comfort using AI tools to repurpose and extend long-form writing, paired with clear judgment about what only a human writer should produce
- Experience partnering with product marketing or brand partners and executing on their vision.
- Early-stage startup experience, including comfort being the only content person for a while
Nice to Have:- Experience marketing to enterprise-level/Fortune 2000 companies
- A published writing background (bylines, books, or a personal platform with real readership)
- Experience marketing to HR, benefits, or healthcare buyers
What We OfferThe OTE for this role is
$120,000-$155,000. Where you land in that range depends on your experience, your skills, and how well your background fits what the role needs.
We also offer:
- Equity: Stock options, so you share in what we're building
- Health coverage: Medical, dental, and vision, with employee premiums covered by Avante
- Unlimited PTO: Take the time you need to rest and recharge, plus paid company holidays
- Retirement: 401(k)
- Commuter benefit: $150/month toward transit or parking
