SummaryUnder the direction of the Medical College of Wisconsin (MCW) Cancer Center Director of Communications, the Senior Communications Consultant is responsible for developing and executing internal and external communications strategies for the Cancer Center. This position leads the creation and execution of integrated content and channel strategies in support of MCW Cancer Center goals and priorities in alignment with MCW brand guidelines, high standards and policies. The Senior Communications Consultant manages an editorial calendar and writes, edits, and produces a variety of internal and external communications on behalf of the Cancer Center, in collaboration with the MCW Office of Communications (OOC). This role will partner closely with the Director of Communications to develop a robust content strategy for distributing Cancer Center news and information, with a focus on storytelling that advances awareness of cancer research and innovation at MCW, elevates clinical research and trials, and highlights Cancer Center researchers, leaders, staff, and trainees. The Senior Communications Consultant will also be a strategic partner to teams leading community outreach and engagement, cancer research training and education, shared resources, research programs, Audaxity, and other key initiatives driving the Center's mission forward. The position works closely with OOC staff and the MCW philanthropy team to ensure coordination of communications efforts across internal and external audiences.
Primary Responsibilities Working closely with OOC staff and the MCW philanthropy team, the Senior Communications Consultant will:
1. Support the development and execution of content strategies that align with the enterprise content strategy and advance the Cancer Center's strategic priorities, programs, initiatives, and institutional goals.
2. Identify, write, and edit compelling content that promotes the Cancer Center's research discoveries, technologies, expertise, patient impact, community partnerships, philanthropic impact, and other accomplishments to internal and external audiences.
3. Translate complex cancer research into clear, engaging messages for Cancer Center audiences, including researchers, faculty and staff, patients, donors, community members, partners, and other key stakeholders.
4. Develop content for multiple communications channels, including feature stories, website blogs, executive communications, newsletters, reports, presentations, fact sheets, videos, social media, and other digital and print materials.
5. Support, maintain, and enhance Cancer Center website content and electronic communications, including e-newsletters, digital publications, and other communications tools and platforms in alignment with MCW brand guidelines, high standards and policies.
6. Coordinate Cancer Center content from multiple and diverse sources. Ensures that messages reflect MCW and partner priorities and style guidelines.
7. Work with Cancer Center and institutional leadership to create and identify new approaches for communicating the accomplishments of the Cancer Center and projects to multiple stakeholders, including developing summaries, fact sheets, special reports, and web content.
8. Ensure timely and appropriate responses to pressing inquiries regarding the Cancer Center and its accomplishments.
9. Support content development for Audaxity, the Cancer Center's signature fundraising initiative, including creation and execution of communications strategies, digital and web content, promotional materials, event communications, and storytelling that builds awareness, engagement, and philanthropic support for cancer research.
10. Monitor and evaluate communications performance using platform metrics and analytics; use results to identify opportunities to strengthen editorial strategies, audience engagement, and the reach and impact of Cancer Center communications.
Knowledge - Skills - Abilities- Excellent oral and written communication skills are essential.
- Demonstrated computer expertise with a variety of software programs, including proficiency in Microsoft Office, Desktop publishing, Adobe Professional, MCW Content Management System (Titan), among others.
- Demonstrated portfolio and experience in developing print and media based communications for diverse audiences. Proficiency in desktop publishing, graphic design, photography, and marketing is preferred.
- Ability to handle confidential and sensitive information and respect politically challenging situations. Advise institutional partners on the right channel for the right purpose; weigh the pros and cons of channels and adapt them to meet emerging needs.
- Advanced critical thinking, problem solving, and attentiveness to detail required.
- Efficient and effective self-directed work, ability to remain focused, meet deadlines with effective time management, reasonable flexibility, and self-imposed attention to detail.
- Ability to analyze and articulate concepts and vision into working projects and policies/procedures.
Qualifications Appropriate experience may be substituted for education on an equivalent basis.
Minimum Required Education: Bachelor's Degree
Minimum Required Experience: 7 year's
Physical Requirements Work requires occasionally lifting moderate weight materials, standing, or walking continuously.
Work Environment Occasional exposure to dust, noise, temperature changes, or contact with water or other liquids. Work is performed in an environmentally controlled environment.
Sensory Acuity Ability to detect and translate speech or other communication required. May occasionally require the ability to distinguish colors and perceive relative distances between objects.
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Why MCW?- Outstanding Healthcare Coverage, including but not limited to Health, Vision, and Dental. Along with Flexible Spending options
- 403B Retirement Package
- Competitive Vacation and Paid Holidays offered
- Tuition Reimbursement
- Paid Parental Leave
- Employee & Family Assistance Program (EFAP)
- Pet Insurance
- On campus Fitness Facility, offering onsite classes
- Additional discounted rates on items such as: Select cell phone plans, local fitness facilities, Milwaukee recreation and entertainment etc.
For a brief overview of our benefits see: Benefits Overview
For a full list of positions see: MCW Careers
