ABOUT THE ROLE
As a Senior Client Account Strategist (Digital) at 321, you will play a dual role as both a strategic leader and digital marketing expert. You will own high-level client relationships and performance outcomes while leveraging deep digital execution expertise across paid campaigns, CRM initiatives, and full-funnel customer strategies. You'll act as a key driver of business success for our clients-helping them achieve growth through sophisticated digital marketing strategies and modern execution.
This role is at the intersection of senior client leadership, digital marketing mastery, and team mentorship. You'll bring deep experience in multi-channel digital strategy, campaign execution, CRM, customer journey planning, and be energized by the evolving role of AI and automation in marketing innovation.
WHAT YOU'LL DO
- Serve as the senior lead across several high-value digitally focused client accounts, acting as their trusted partner and business advisor
- Develop and guide comprehensive digital marketing strategies that span paid media, CRM, content, and automation-with a focus on business growth and measurable results
- Lead high-level planning meetings, campaign reviews, and growth strategy sessions with clients and internal teams
- Translate complex business objectives into actionable digital strategies and communicate them clearly across creative, media, and development teams
- Actively apply AI-driven tools and techniques to optimize campaign performance, improve personalization, and streamline workflows
Advanced Digital Strategy & Execution
- Lead digital campaign planning and audience targeting strategies across platforms including Meta, Google, LinkedIn, and YouTube
- Own the development and optimization of sophisticated customer journey strategies, from awareness to conversion to retention
- Define campaign KPIs, budget allocations, and messaging priorities based on client goals and advanced market insights
- Oversee planning and execution of digitally led and lead gen-driven full-funnel marketing strategies across online and occasionally offline platforms
- Ensure campaigns align with key performance metrics across the funnel-from awareness to conversion and retention
- Create and present strategic campaign briefs, recommendations, and comprehensive post-campaign performance analysis
Team Leadership & Mentorship
- Mentor other Client Strategists and Digital Account Strategists, providing strategic insight, digital-first thinking, and ongoing guidance
- Partner with department leadership to improve internal digital tools, workflows, and collaboration between teams
- Lead by example in digital best practices and strategic thinking
Advanced Funnel & CRM Strategy
- Guide development of sophisticated CRM campaigns including email journeys, automations, and advanced list segmentation via tools like High Level, HubSpot, or Salesforce
- Analyze customer behavior and engagement data to provide strategic recommendations for optimization and retention strategies
- Identify and define high-impact opportunities to improve acquisition, conversion, and loyalty across digital touchpoints
- Lead creative brief development and guide internal teams on translating advanced digital strategy into execution
Performance Analytics & Optimization
- Monitor, analyze, and collaborate to optimize campaign and account performance through advanced data-driven decision making
- Track performance across all digital channels using platforms like Google Analytics, Meta Business Suite, and ad platforms
- Build and present comprehensive monthly performance reports with clear KPIs, growth opportunities, and strategic optimization tactics
- Provide actionable insights that drive continual improvement and strategic evolution
Client Success & Agency Growth
- Build lasting client relationships rooted in digital marketing results, transparency, and forward-thinking strategy
- Lead onboarding for new accounts and projects to ensure strategic alignment and operational clarity
- Collaborate with business development to identify growth opportunities and scope new digital initiatives
- Own revenue planning, budget tracking, and invoicing in coordination with account and project teams
WHAT YOU HAVE
- 6+ years in digital marketing strategy, client strategy, account management, or marketing consulting-preferably in an agency environment
- Demonstrated success managing high-value client relationships and leading complex digital marketing campaigns
- Proven success in managing and optimizing paid media campaigns (Google Ads, Meta, LinkedIn, YouTube, etc.) at scale
- Experience supervising or mentoring a team; skilled at coaching and guiding direct reports in digital marketing excellence
- Advanced expertise in full-funnel digital marketing tactics including paid digital advertising, CRM, email strategy, and content-led conversion
- Experience with CRM platforms (e.g., HubSpot, High Level, Salesforce) and sophisticated customer lifecycle planning
- Strong understanding of advanced digital KPIs (ROAS, CAC, CTR, LTV, etc.) and performance optimization
- Comfort with AI tools and innovation platforms to support campaign performance and workflow efficiency
- Excellent communication and presentation skills, with the ability to simplify complexity and build buy-in with senior stakeholders
- Meticulous attention to detail and exceptional organizational skills
- Proficiency in Google Suite, ClickUp, and marketing analytics platforms
- A proactive, solutions-focused mindset and a deep passion for client success, peer mentorship, and digital marketing innovation
Nice to Haves:
- Certification in Google Ads, Meta Blueprint, or HubSpot Academy courses
- Experience with eCommerce marketing and conversion rate optimization
- Knowledge of marketing automation tools, SEO, or GA4
- Experience leading digital transformation initiatives for clients
