Role OverviewAs a
Senior Business Development Specialist, you will drive high-impact merchant acquisition, strategic partnership negotiations, and account revenue growth within your assigned territory. This role blends aggressive offline business development with consultative account management: you will target high-value culinary brands, execute complex commercial negotiations, streamline end-to-end onboarding, and co-develop tailored growth strategies to maximize Gross Merchandise Volume (GMV) and transaction volume.
Key Responsibilities1. Strategic Merchant Acquisition & Pipeline Ownership- Map designated territories systematically to target, qualify, and acquire high-profile merchants, chain restaurants, and regional key accounts.
- Execute high-frequency field visits, conducting persuasive in-person commercial pitches to restaurant principals, corporate owners, and C-level decision-makers.
- Structure and lead full-cycle commercial negotiations-defining custom commission tiers, SLA terms, and partnership agreements-and oversee the seamless onboarding process through to launch.
2. Portfolio Management & GMV Optimization- Act as an executive commercial advisor to onboarded merchants, conducting regular business reviews and analyzing platform performance metrics (basket size, conversion rate, customer retention).
- Formulate data-driven operational strategies for key merchants to optimize menu architecture, operational turnaround, and organic sales volume.
- Partner with the Marketing team to design and execute co-funded promotional campaigns, priority placement promotions, and targeted in-app activations that scale merchant transaction frequency.
3. Operational Excellence & Market Intelligence- Audit and optimize merchant backend configurations, ensuring accuracy in pricing, menu assets, hardware/terminal setup, and order transmission stability.
- Capture and synthesize competitor movements, market trends, and localized consumer shifts to deliver actionable intelligence to regional leadership and Product Operations.
- Maintain rigorous pipeline management and CRM data hygiene to ensure pipeline predictability, contract compliance, and reporting transparency.
Job Requirements- Language Proficiency:Fluency in Mandarin Chinese is a must (native or professional working proficiency for direct commercial engagement with target business owners); professional proficiency in English is required.
- Professional Experience: 3+ years of verifiable success in B2B field sales, merchant development, outside sales, or key account acquisition.
- Industry Acumen: Direct exposure to on-demand food delivery, local life services (O2O), retail technology, FMCG, or marketplace platforms is highly advantageous.
- Commercial Negotiation: Master-level consultative sales ability; proven capability to identify merchant pain points, handle complex objections, establish rapid mutual trust, and close high-value partnerships.
- Execution & Ownership: Highly autonomous, self-disciplined, and target-driven, with demonstrated success in managing high-volume field visits and exceeding performance quotas under pressure.
- Cross-Functional Collaboration: Strong analytical skills and project coordination capability, with proven success collaborating across Marketing, Operations, and Regional Management teams.
Compensation & Benefits- Competitive, industry-benchmarked base salary.
- Uncapped, high-performance quarterly/monthly bonus and commission scheme.
- Comprehensive local health, medical, and stat holiday benefits.
- Accelerated career mobility and leadership pathways within an international, high-growth technology leader.
- Compensation: Competitive Base Salary + Performance Bonus / Commission
岗位职责
1. 重点商户开拓与全流程商务谈判- 系统性排查并深耕目标区域市场,搭建高转化线索漏斗,精准定位优质餐饮连锁,知名独立餐厅及核心生鲜零售商;
- 独立执行高密度线下拜访,直接对接商户负责人,区域总监及企业决策层,专业呈现平台核心商业价值与赋能体系;
- 主导端到端商务谈判(涵盖合作模式,费率体系,履约保障等条款),推动高价值协议签署,并高效统筹初期签约入驻全流程.
2. 商户精细化运营与业绩增长(GMV赋能)- 与重点合作商户建立深度战略伙伴关系,定期开展经营复盘,监控核心流量,转化率,复购率与客单价数据;
- 基于平台交易数据与行业洞察,为商户定制线上运营提升方案(如爆款选品,菜单动线优化及定价策略),直接拉动商户交易总额(GMV)与订单体量;
- 联动市场营销(Marketing)与运营团队,为重点商户定制专属营销活动,平台大促方案及联合推广,提升商户品牌在平台的曝光度与交易频次.
3. 运营落地支持与市场情报反馈- 深度跟进商户后台配置与硬件终端部署,确保菜品信息,营业设置及接单流程的高标准上线与稳定运行;
- 规范化推进 CRM 系统录入与商户生命周期管理,确保销售管线数据精准,合规,可复盘;
- 保持对本地竞品动态,外卖商圈演变及行业痛点的敏锐观察,定期输出结构化业务洞察,驱动产品功能与区域运营策略的迭代优化.
任职要求- 语言要求:普通话流利是硬性必备条件(Mandarin is a must),能高效,无障碍地与核心商户决策层进行深度商务洽谈;具备良好的英文工作沟通与读写能力.
- 从业经验: 3年及以上线下商务拓展(BD),B2B企业级销售,地推大客户拓展或重点客户管理(Key Account Management)成功经验.
- 行业背景: 拥有餐饮外卖平台,O2O本地生活服务,移动互联网平台,生鲜电商或快消(FMCG)相关行业从业背景者优先考量.
- 专业技能: 具备极强的商务洞察力,现场沟通说服力与方案谈判能力,能快速与商户建立高度互信关系,精准破局高难度谈判.
- 自主驱动: 具备优秀的目标导向思维与抗压韧性,能独立规划日常拜访路线与工作节奏,始终保持高交付标准.
- 协同统筹: 具备良好的逻辑思维,跨部门沟通协作能力,能顺畅联动运营,市场及客服团队共同推动业绩目标达成.
薪酬与福利- 具备行业竞争力的固定基本工资;
- 结果导向,上不封顶的绩效提成与业绩奖金体系;
- 本地法定节假日及配套健康福利保险;
- 跨国互联网独角兽企业的清晰晋升通道与广阔职业发展平台.
- 薪资结构: 具备竞争力的基本底薪(Base Salary)+ 绩效奖金/高额提成(Performance Bonus)
