Senior Manager, Brand MarketingThis is a strategic individual contributor role on the Content team, reporting to the Senior Director of Marketing and Communications. You'll work every day with Content and Visual Design, which together act as an in-house agency for the rest of marketing. You'll be the steward of our customer and of our copy. We're investing in brand, and you'll have a focused budget and leadership behind you.
What You'll DoA day might start with a launch headline that isn't landing and an hour showing the writer why. Then a working session with the Senior Creative Director on a campaign concept, a pass on the narrative leadership will use with the company, and a late check on what AI assistants are telling developers about us. The next day looks different.
- Guide the brand. Shape our strategy, positioning, and narrative through this next chapter. Start with what we've built, and help us see where it should evolve as the way software gets built changes.
- Shape the company's voice. Choose when to lead with personality and when to lead with proof. Own our positioning in the market and carry the story across every global touchpoint from our homepage, holistic web experience, events, sales comms and paid advertising. Show its impact through conversion rates and other measurable results.
- Steward our copy. Be the final read on the work that matters most, from campaign concepts to launch headlines to sales decks. Use one test: would an engineer here send it to a friend? Write the biggest pieces yourself.
- Enable marketing. Content is produced across all of marketing, so enabling writers is as much your job as reviewing their work. Review fewer things, and make the rest better.
- Be a creative partner. Work side by side with Visual Design from the first idea. Be a generous brainstorm partner who builds on rough concepts, and give feedback that makes the work better.
- Know who we are and what we do. Learn the product, the company, and the developers we serve. Spend time with the people who build and sell CircleCI, follow where developers talk to each other, and watch what competitors say, then bring it back to the team.
- Keep the brand easy to use. Write guidelines and build assets simple enough that teams use them without asking, and manage the brand budget, agencies, and freelancers.
- Track brand health. Follow branded search, share of voice, developer sentiment, and whether AI assistants give developers the right answer about us. Report what you find honestly, and adjust.
What We're Looking ForYou have 10+ years in brand, product marketing, or creative marketing, ideally for a B2B, developer, or technical audience. You write well, you've guided an established brand through a period of change, and you have guts, taste, and EQ. You'll argue for your idea and be glad when a better one wins. You care about the outcome, not just your piece of it, and you bring people along because you know this is a team sport.
- Excellent writing, shown in samples. You can move from a precise technical explanation to a one-line headline without losing the voice, and you can say exactly why a sentence falls flat.
- The confidence to say "this isn't us" and the patience to teach why.
- Agency experience, or real enthusiasm for the pace: many internal clients, quick turnarounds, shared credit.
- Experience enabling a distributed content model through guidelines, examples, and coaching, rather than by rewriting everything yourself.
- A feel for what matters to software developers. Coding experience is optional. Empathy for the developer is required.
- Uses AI as a tool, and knows when to throw out what doesn't meet the mark.
- Experience with positioning and messaging, and presenting both to executives.
- Experience influencing partners across a matrixed company and building a brand with focused resources.
- A track record of writing that moves the numbers: web conversion, pipeline growth, and campaign performance with results you can show.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
How to ApplyShare an example of work you created or led, including at least one piece of writing you're proud of. Briefly (under 50 words) describe your role and why you're proud to share it with us.
United States Base Pay Range
$127,500-$159,000 USD
Expected salary range for San Francisco and the surrounding area.
US SF Bay Area (Metro Zone 3)
$147,500-$183,500 USD
