JOB DESCRIPTION:The OpportunityThis position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.
As the
Senior Brand Manager, Trade you will be responsible for the development and execution of trade marketing strategies by partnering with Brand Marketing, Sales, and retail customers to drive sales growth, customer engagement, retention, and promotional effectiveness through data-driven planning and analysis.
What You'll Work On- Serve as the primary liaison between Brand Marketing and Sales to ensure alignment of marketing initiatives, trade programs and customer programs
- Develop and execute annual trade marketing strategy that support business priorities, retail calendars and growth objectives
- Own the value story and retention programs related to trade marketing that increase sales, retention and customer engagement
- Support key national and regional retailer accounts by partnering with our account team on joint business planning, promotional strategies and customer-specific growth initiatives
- Analyze retailer and sales data to identify opportunities and optimize promotional effectiveness
- Manage trade marketing budgets and measure program ROI, providing recommendations and needed pivots to improve performance
- Monitor competitive activity, customer trends, and market dynamics to inform strategy and drive growth
Skills for Success- Strong analytical skills with the ability to translate consumer and sales insights into actionable business strategies
- Experience developing and executing customer, channel, and trade marketing plans that drive growth
- Strong business acumen and strategic thinking
- Excellent communication, storytelling and influencing skills
- Proven ability to build and maintain strong retailer and internal cross-functional relationships
- Results-oriented, proactive, and comfortable operating in a fast-paced environment
- Strong project management and organizational capabilities
Required QualificationsBachelors Degree in Business, Marketing, Finance or related field with at least 4-6 years of experience in Trade Marketing, Category Management, Pharma/Med Device Marketing, Shopper Marketing or Commercial Strategy
Proven success developing and executing customer and channel growth strategies
Experience supporting major retailer accounts and collaborating closely with sales organizations
Strong analytical and financial acumen, including promotional and ROI analysis
Demonstrated ability to influence cross-functional teams and lead key business initiatives
Excellent communication, presentation, and relationship-management skills
Customer-centric mindset
Preferred QualificationsMBA or advanced degree in Business or a related field
7+ years of experience
Experience in health-tech, consumer healthcare, pharmaceuticals, medical devices, or other regulated consumer industries
Experience working with pharmacy, retail, or eCommerce channels
Demonstrated success launching new products and scaling commercial programs across multiple channels
Experience developing pharmacy channel strategies and customer-facing category stories that influence retailer decision-making and accelerate growt
hApply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.
The base pay for this position is $130,700.00 - $261,300.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:ADC Diabetes Care
LOCATION:United States > Alameda : Plaza 6 Building
ADDITIONAL LOCATIONS:WORK SHIFT:Standard
TRAVEL:Yes, 15 % of the Time
MEDICAL SURVEILLANCE:No
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
