Job SummaryThe
Senior Brand Manager is responsible for leading the development and execution plans for the assigned brand, as part of the long-term marketing strategy. The Brand Manager will collaborate cross-functionally to drive profitable, equity-building brand growth.
RESPONSIBILITIES AND DUTIESPortfolio Management- Responsible for managing an assigned portfolio to hit revenue and profit targets, to include SKU rationalization, mix strategies and profit optimization.
- Develop product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacencies.
- Lead the cross functional team in the new product development process.
- Lead the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations.
Marketing Strategy & Execution - Develop annual marketing plans for alignment with senior stakeholders. Present and defend plans to executive leadership.
- Develop, execute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive trends.
- Manage product portfolio budget, including preparing and tracking annual P&L.
- Lead delivery of clear and inspiring annual marketing plans to sales organization.
- Collaborate with customer marketing and sales to define and deliver customer specific programs.
- Manage the creative development process with internal teams and external agencies from briefing through critical feedback to execution
- Prepare and present annual business review for executive leadership.
- Attend sales calls and participate in selling at the customer level.
- Identify research needs to inform decision making and conduct research in collaboration with Insights Manager
Management & Leadership- Provide business and team leadership in a fast-paced environment.
- Set individual and team objectives, plan project steps and resources needed, and manage execution.
- Train and develop direct reports for promotion and individual growth.
- Hire, develop and manage performance of team. Create an inclusive environment that embraces our values and purpose.
MINUMUM EDUCATION AND EXPERIENCE- MBA Degree preferred + 5-7 years Brand Management experience
- Experience working in a leading Consumer Packaged Goods company
- Proven ability to develop and utilize all elements of the marketing mix to drive business in high growth environment.
- Ability to lead multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
- Strong analytical skills in using data to make sound recommendations affecting business decisions and results; ability to analyze and manipulate large data sets (e.g., IRI) and draw actionable conclusions.
- Proven track record of leading and influencing internal and external partners, including senior stakeholders.
- Budget management experience
- Excellent written communication skills and solid presentation skills
- Highly proficient in Microsoft Excel and PowerPoint
- Experience working with co-packing or co-manufacturing partners.
- Experience in new product development
- Experience working in an international corporate environment, a plus
Other Job Requirements- Required to regularly sit
- Must be able to work seated or standing for at least 8 hours
- Must be able to concentrate for extended periods of time paying close attention to detail
- Works in a normal office environment
- Required to travel up to 10% of the time
Salary: $147,668-$175,00/year
