- Department: Marketing - Brand Management
- Reports to: Director of Branded Fresh
- Location: Philadelphia, PA
Position Summary:As Senior Brand Manager, Fresh Business, you will assist in setting the brand and portfolio strategy for Bonduelle's fresh products in the US which are salads and ready-to-eat meals consumers find in the produce and deli aisles. In addition to setting the portfolio strategy, you will be accountable for the multi-year innovation pipeline, the Fresh brand P&L, working with our Sales leaders to prioritize and manage execution of various initiatives across the portfolio, collaborating with other Marketing Leaders in Brand, Digital Activation, Shopper, and Product Development across our matrix to build business and meet our targets.Reporting to the Director of Branded Fresh, you will present plans and results to the Executive Leadership Team.
This role suits a proven, hands on CPG brand leader who builds businesses with people, is passionate about better food, and who wants to shape how a plant-rich mission wins with consumers.
Key Responsibilities:Fresh Brand & Portfolio Strategy - Set the three-year brand and portfolio strategy for Fresh, including where to play by segment, channel, and occasion, and which platforms and products to grow, fix, or exit.
- Own product positioning and architecture across the Fresh portfolio.
- Partner through the PMR process to review SKU performance and lead rationalization decisions that reduce complexity and improve portfolio productivity.
- Leverage our brand's role and strengths as a plant-rich, B Corp company and turn it into a consumer and retailer advantage.
P&L Growth Leadership
- Be accountable for the Fresh brand P&L, including volume, revenue, share, and margin, and lead the brand input to the annual operating plan.
- Partner with Revenue Growth Management and Finance on pricing, promotion strategy, and price-pack architecture to drive profitable growth.
- Lead regular business reviews with the Executive Leadership Team, explaining results and the actions behind them.
- Build plans that account for fresh realities: seasonal supply, short shelf life, shrink, and capacity at our facilities.
- Participate in the demand forecast process (DMR) and partner with cross functional partners such as Supply Chain and Sales to align demand and supply.
- Partner with Procurement and Product Development on margin improvement and cost-savings projects, such as ingredient, recipe, and packaging optimization.
- Partner with Consumer and Category Insights to gain a deep understanding of the category, competitors, and consumers to identify insights, trends, and growth opportunities.Be a champion about communicating those learnings and influencing the organization to take action.
Innovation
- Own the multi-year Fresh innovation pipeline with Innovation & Culinary Creations, leading stage-gate decisions on what moves forward.Include both line extensions, new platform ideas, and packaging innovations in the Fresh space.
- Ensure post-launch/post mortem analyses are conducted for innovation and other initiatives to support being a learning organization.
Cross-Functional & Commercial Partnership
- Partner with Sales leadership to support retailer strategy, joint business plans, and top-to-top meetings with key customers.
- Align brand strategy with trade investment, Shopper Marketing, and retail media to balance brand building with volume.
- Partner with Operations and Supply Chain so brand plans and launches are consistent with manufacturing capabilities.
- Partner with Regulatory and Quality to ensure on-pack claims, labeling, and nutrition panels are accurate and compliant.
Team Mentorship
- Mentor the Associate Brand Manager, building a bench of future brand leaders.
- Be a culture champion, setting the tone to enable a collaborative, innovative, problem-solving team.
Minimum Qualifications:Required - Bachelor's degree in Marketing, Business, or a related field.
- 8-12 years of CPG brand management experience, including Brand Manager or Senior Brand Manager roles.
- A track record of coaching and developing Brand Managers or ABMs.
- Accountability for a multi-brand or portfolio P&L, with results you can quantify.
- Experience setting multi-year brand strategy and leading new product launches from concept through scale.
- Executive presence: you present to senior leadership and key retailers with confidence.
- Strong partnership with Sales and Finance, balancing brand equity with commercial results.
Preferred
- MBA.
- Experience in fresh, produce, or perishables, including their supply and shelf-life constraints.
- Experience with price-pack architecture and revenue growth management.
- Experience working with a global parent company or across cultures; French language a plus.
- Passion for plant-forward, flexitarian, or better-for-you eating.
What Success Looks Like
In the first year, you will have set a three-year Fresh brand strategy the leadership team endorses, delivered the Fresh P&L to plan, and scaled the Lunch Bowls platform beyond launch. The Fresh brand team will have clear priorities and growing capability, and Sales and the ELT will see you as the leader for Fresh brands.
