Roblox is looking for a Senior Brand Designer to join our in-house creative team and shape how Roblox shows up in retail and digital storefronts around the world. Youll be the creative force behind our fast-growing Retail & Prepaid business, turning gift cards, packaging, displays and in-store moments into bold, memorable brand experiences that bring the energy of Roblox into the physical world.
This is a hybrid role that blends conceptual brand design with hands-on design production. On the creative side, youll develop campaign and seasonal concepts, push the Roblox visual language in new directions, and build creative systems that flex across dozens of retailers, formats and markets. On the production side, youll take that work all the way to print and digital delivery. Youll build mechanicals and dielines, prepare press-ready files, manage versioning and localization across regions, and make sure every asset meets retailer specs and brand standards.
Youll partner closely with prepaid, marketing and creative stakeholders across a wide range of deliverables, including gift card artwork, packaging, shippers, display units, signage and localized asset versions. Youll work within the Roblox design system and help evolve it, delivering high volumes of technically flawless files with speed and precision. Youll collaborate with brand designers, copywriters, editors, product marketers, business partners and print vendors to raise the bar on every surface we touch.
Were looking for a designer with strong conceptual instincts, deep production expertise, and the autonomy to lead work from blank page to shelf as we make Roblox a standout brand in retail worldwide.
You will:- Own creative direction, design and execution for Robloxs Prepaid, Retail and Licensing programs
- Concept and develop campaign, seasonal and partner creative that brings the Roblox brand to life in physical retail
- Create and deliver high-volume print and digital retail assets, including:
- Gift card creative
- Retail displays, shippers and signage
- Packaging and in-store materials
- Localized and regional versions
- New product innovations and premium formats
- Evolve and extend the Roblox design system for retail, translating brand concepts into highly crafted, accurate and scalable outputs
- Build and maintain production-ready templates and files that support speed, consistency and global scale
- Prepare and QA final art for production, including:
- Correct bleed, trim and safe areas
- Color setup (CMYK vs. RGB, spot colors when needed)
- Resolution and raster usage
- Dieline handling and file packaging
- Partner with internal stakeholders and retail business partners to manage quick-turn requests and deliver on tight timelines
- Coordinate with external vendors and production partners to ensure spec compliance, file readiness and print quality
- Maintain a high bar for creative quality and consistency across every retail expression of Roblox
- Improve the retail creative and production pipeline through documentation, templates and workflow best practices
- Mentor and guide designers, setting the creative and production standard for the work you lead
You Have:- 9+ years of experience in brand design, with specific experience in retail and packaging design and proven expertise in both conceptual design and production artwork.
- An exceptional portfolio that shows:
- Strong conceptual thinking and original creative ideas, from early exploration to final execution
- Strong typography and layout
- The ability to work within a brand system at scale, and to evolve one
- Production rigor and file quality
- Retail, packaging and print work that has made it to shelf (strongly preferred)
- High fluency in Adobe Creative Suite (Illustrator, Photoshop and InDesign preferred) and Figma
- Deep comfort creating final, print-ready files with strong quality control and attention to detail
- Experience managing multiple stakeholders and projects at once with a calm, organized, self-directed approach
- A mindset that blends ambition and craft: you enjoy generating the big idea and being the person who makes it clean, consistent and production-perfect
- Strong collaboration and communication skills, with the ability to move fast, ask the right questions, present and defend creative ideas, and close loops quickly
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on
this page.
Annual Salary Range
$184,820-$230,660 USD
Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).
