6+ years of brand design experience, in-house or at an agency or studio.
Fluency in AI coding tools, especially Cursor, with the ability to build tools and prototypes.
Portfolio showcasing brand system work and shipped campaigns, ideally including custom tools or workflows.
Strong typography, layout, and art direction skills.
Systems mindset for creating reusable processes in design work.
Ability to articulate design decisions clearly to various stakeholders.
Proficiency in Figma and Adobe Creative Cloud.
Responsibilities
Evolve and extend the visual identity and document it for team use.
Create AI-assisted workflows and templates for on-brand design production.
Concept and design end-to-end campaigns across various media.
Direct agencies and freelancers with clear briefs and constructive feedback.
Collaborate with cross-functional teams to integrate brand perspectives.
Manage multiple projects efficiently while maintaining high standards.
Benefits
Opportunity to shape a brand in a fast-paced environment.
Significant ownership of projects from concept to execution.
Collaborative work with diverse teams across the organization.
Hands-on role with a focus on both design and strategic thinking.
Full Job Description
Design 3 Full-time 3 San Francisco, CA Apply
About the role
We are looking for a Senior Brand Designer to help shape how SpaceXSI shows up in the world. This role is built for someone who has built brand systems in fast-moving environments, cares deeply about craft, and brings an AI-first mindset to how creative work gets made. Youll join the Brand Studio, the team behind the brand across the entire SpaceXSI ecosystem (from Grok and Grok Bot to X), and help shape both the brand system itself and how it comes to life in our campaigns.
This is a hands-on role. Much of the foundation is still being built, so youll spend real time designing and making things yourself. It also comes with significant ownership: youll lead projects from first concept through final execution, and your work will help set the bar for how the brand evolves.
What youll do
Brand system: Evolve and extend the visual identity (logo, typography, color, layout, imagery, and graphic language) and document it so other teams can apply it correctly.
Workflows & toolkits: Turn recurring design work into repeatable, AI-assisted workflows: templates, tools, and generators that let marketing, product, and other teams produce on-brand work without you in the room.
Campaigns: Concept and design campaigns end to end, from first idea through final production, across key visuals, launch assets, web, social, paid, out-of-home, and print.
Creative direction: Direct agencies and freelancers with clear briefs and candid feedback so the output meets the bar youd set yourself.
Collaboration: Partner with marketing, product, engineering, and leadership; bring a brand point of view to new surfaces as they appear, and present your thinking clearly to senior stakeholders.
Range at speed: Move between projects quickly while holding a consistently high bar, and keep improving the process, not just the output.
What you bring
6+ years of brand design experience, in-house or at an agency or studio.
Fluency in AI coding tools, especially Cursor. You can build your own tools, scripts, prototypes, and simple web pages instead of waiting on engineering.
A portfolio that shows both brand system work and shipped campaigns. Bonus if it includes tools or workflows you built.
Sharp typography, layout, and art direction instincts.
A systems mindset: you naturally turn one-off tasks into reusable processes and think about how creative work scales.
Conviction in your design decisions and the ability to explain why they matter, to designers, marketers, and leadership alike.
Fluency in Figma and Adobe Creative Cloud.
Self-directed, fast, and energized by variety and ambiguity.
Nice to have
Experience building or relaunching a brand identity at a fast-growing tech company.
Motion sensibility, enough to design with motion in mind and direct motion designers.
Experience leading agencies on large, multi-channel campaigns.
