Job Description

The Senior Manager Brand Designer plays a critical role in driving the message of the brand in both marketing communication and apparel graphics. This role spans hands-on design and high-level creative direction-from brand identity systems and product marketing to seasonal campaigns, ecommerce assets, digital advertising, sales collateral, and on-product graphics. The Senior Manager Brand Designer may also support the development and execution of visual direction for campaign photo shoots as part of larger brand moments. They work closely with the Director of Marketing and the Digital Brand Design team to develop and uphold standards across all marketing channels. A strategic thinker and skilled executor, they incorporate pertinent messaging and storytelling without compromising creative integrity.

Please include portfolio when applying.

PRIMARY JOB RESPONSIBILITIES:

• Hands-On Design Execution

Create high-impact brand visuals across key channels: paid media, email, social, digital, retail, sales collateral, and packaging. Develop brand identity elements and system guidelines that inform typography, layout, iconography, and visual language. Execute designs that are elevated, on-brand, and aligned with campaign strategy and marketing briefs. Design original apparel graphics, trims, and prints that reflect Alpha's heritage, seasonal narratives, and consumer mindset

• Creative Direction & Strategic Ownership

Lead concepting and design execution for seasonal marketing campaigns, lookbooks, catalogs, and brand moments. Serve as overall creative lead for photo shoots: from initial shot planning and concepting to on-set direction and asset review. Translate product and marketing strategy into compelling creative that drives engagement and business results. Guide the look and feel of ecommerce UX projects to improve brand experience and conversion. Collaborate with merchandising on product-line storytelling to ensure alignment with business goals and margin considerations.

• Team Leadership & Collaboration

Mentor, guide, and manage the Digital Brand Design team to ensure quality, consistency, and alignment with brand goals. Partner cross-functionally with Product, Marketing, and Sales to bring cohesive stories to life across product and content. Review and provide feedback on all graphic work to ensure excellence and brand integrity. Conduct performance reviews, coach junior designers, and manage team workflows and priorities.

SUPERVISORY RESPONSIBILITY:

• Lead, train and motivate Digital Brand team and identify staff strengths and areas for development
• Mentor and train junior creative team through critique and coaching to maintain consistent, creative quality that align with Alpha's brand aesthetic.
• Execute annual employee reviews to evaluate yearly performance and develop yearly goals
• Track and manage workflow and workload for production team and ensure that product areas are maintained

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong computer skills- Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign skills for web and print
• Strong familiarity with print and online media

• Ability to lead, train and assist employees as necessary
• Bachelor's graphic design, fashion design, merchandising, apparel production or related field preferred
• 5-7 years of hands-on graphic or art design experience
• 2+ years of management experience

Additional Information

Alpha Industries offers competitive pay, employee discounts and outstanding benefits package. Alpha Industries' corporate headquarters is located in Reston, VA, Sales and Marketing located in New York, NY and Distribution Center in Knoxville, TN.