Senior Associate, Travel Product Marketing (Business Cards & Payments)

Business Cards & Payments (BC&P) | Build the Future

The Role:

The Business Cards & Payments Marketing team is a passionate and entrepreneurial team of strategists. The Product Marketing team is focused on developing integrated marketing strategies to communicate the value of our various business cards and payment products to prospective and existing customers to drive awareness and consideration.

We are looking for a Product Marketing Senior Associate to support and deliver end-to-end strategies for our product roadmaps and business objectives. This person will become an SME for our card products and customer segments and partner with teams (marketing, product, design, insights, creative, channels, etc.) to influence how our products show up in-market. This includes optimizing existing card marketing campaigns as well as working with business and product partners on net-new features and product strategies. 

This role will allow you to flex muscles in building go-to-market strategic plans, positioning and messaging, test and learn agendas, launching new products/features, and marketing across channels. Successful Senior Marketing Associates are able to tie together key marketing and business results, work across multiple marketing channels, build powerful relationships, and storytell for business impact, and most importantly, they have the desire to change how we “do marketing” at Capital One.

Key Responsibilities

• Develop insight-driven marketing strategies inclusive of positioning, GTM strategy recommendations, testing opportunities and clear timelines. 
• Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of the customer to the organization at large.
• Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
• Assess performance results of marketing campaigns and turn insights into actionable marketing plans
• Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market. 
• Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves. 
• Proactively identifies opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices 
• Understand and define the intersection of marketing strategy & marketing technology 
• Collaborate with channel & digital teams to deliver campaigns into market
• Collaborate with multiple partner teams and navigate/negotiate through a complex organization
• Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies
  

This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location.

Here’s what you’ll need to be successful:

• High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
• Ability to self-direct and seamlessly switch between strategic and tactical initiatives regularly
• Succinct, focused written and verbal communication skills
• Customer-obsessed: Loves diving deep into data to understand customer behavior and motivations. 
• Marketing analytics practitioner & problem solver: Uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities. 
• Collaboration & Influence:  ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy
• Results oriented: Focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end-to-end from conception through to in-market delivery within an uncertain and fluid environment.
• Team player: Helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates
• Creative thinking & curiosity: Able to think outside the box for creative development and marketing strategy. Asking questions and pushing to think beyond how we operate today.
  

Basic Qualifications:

• Bachelor’s Degree or military experience
• At least 2 years of experience in marketing or marketing strategy

Preferred Qualifications:

• Masters Degree in Marketing, Business, or Communications
• 4+ years of experience in marketing or marketing strategy

At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer)

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.