1 year of experience in Digital Media Operations (agency side preferred)
Familiarity with ad serving platforms like OAS, DFA, PointRoll, Sizmek, Mail Chimp
Experience in the pharmaceutical/healthcare vertical is a plus
Strong critical thinking and proactive problem-solving skills
Proficient in Microsoft Office Suite, especially Excel and PowerPoint
Ability to thrive in a fast-paced environment with excellent organizational skills
Impeccable written and verbal communication skills
Self-starter with the ability to work independently and collaboratively
Basic knowledge of HTML
Experience with programmatic and paid search marketing is a plus
Familiarity with web analytics tools like Floodlight Tags, Google Analytics, WebTrends, Omniture, Google Tag Manager, Tealium
Responsibilities
Manage online ad traffic delivery and oversee planning, delivery, optimization, and measurement of client display ad campaigns
Traffic, test, and maintain online and mobile advertising campaigns using DoubleClick Campaign Manager (DCM)
Create and update traffic sheets with campaign structure, placements, URLs, and tags regularly
Ensure creative submissions meet technical specifications and are booked into DCM
Troubleshoot ad creative issues affecting tracking, implementation, or reporting
Provide proof of implementation to Multichannel Media and Creative Agency teams
Monitor and reconcile campaign delivery regularly
Adjust rotations to optimize creative weighting and flighting
Ensure campaigns deliver on pace and in full
Collaborate with key agency partners for flawless execution of digital media campaigns
Benefits
Flexible work environment with a minimum of three days in-office attendance
Opportunities for professional development and growth within a leading agency
Collaborative team culture that values communication and teamwork
Exposure to diverse projects across multiple brands
Access to advanced tools and platforms in digital media operations
Full Job Description
Agency: Omnicom Media
Job Function: Media
Job Subfunction: Media Operations
Job Description:
Responsibilities:
The trafficker will manage online ad traffic delivery and will be involved in the planning, delivery, optimization and measurement of client display ad campaigns. The campaign manager will also be responsible for working with 3rd Party Ad Serving vendors and publisher Ad Operations teams
Traffic, test, and maintain online and mobile advertising campaigns using DoubleClick Campaign Manager (DCM) ad server
Create and update traffic sheet to include campaign structure, placements, URLs, and tags per brand on regular basis
Ensure creative submissions are adherent to technical specifications and book into DoubleClick Campaign Manager (DCM) ad server
Troubleshoot ad creative issues that affect tracking, implementation, or reporting
Provide proof of implementation to Multichannel Media and Creative Agency teams
Regularly monitor and reconcile campaign delivery
Adjust rotations to ensure creative weighting and flighting are at peak levels
Ensure campaigns deliver on pace and in full
Collaborate with key agency partners to ensure the flawless execution of digital media campaigns
Qualifications and Experience:
Understanding of digital marketing and operations
Bachelor's degree
1 year of experience in Digital Media Operations role (agency side a plus)
Experience with ad serving platforms, such as OAS, DFA, PointRoll, Sizmek, Mail Chimp
Pharmaceutical/healthcare vertical experience is a plus
Strong critical thinking and proactive problem solving skills
Experience with Microsoft Office Suite, particularly in Excel and PowerPoint
Ability to work in a fast-paced environment, multi-task and prioritize accordingly to deliver on multiple projects over multiple timelines with flawless customer-centric focus
Excellent organizational skills, strong attention to detail, and ability to effectively manage projects supporting multiple brands
Impeccable written and verbal communication skills a must
Must be a self-starter, able to work independently and in team environment
Knowledge of basic HTML
Experience with programmatic and paid search marketing a plus
Experience with web analytics tools a plus, such as Floodlight Tags, Google Analytics, WebTrends, Omniture, Google Tag Manager, Tealium
Salary Range per hour: $40-$55
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
About Harrison and Star
Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
