What You'll ContributeThe Sr. Associate, Digital Marketing within lifecycle marketing will be responsible for driving the performance and optimization of key customer email and SMS experiences across application experiences. This position would be a data-driven lifecycle marketer who contributes to strategy and executes testing, approvals, validation and performance monitoring. This role partners closely with the Senior Manager of Funnel and Retention Marketing, analytics, product, campaign operations, creative and risk stakeholders to identify opportunities, execute testing strategies, improve conversion performance and deliver measurable business outcomes.
What You'll Do- Testing & Insights
- Develop and execute testing roadmaps focused on improving customer engagement and conversion throughout the customer journey within channels like email and SMS
- Partner with Senior Marketing Manager and Analytics to identify performance drivers, diagnose conversion gaps and measure business impact within funnel email and SMS experiences
- Recommend audience, cadence, messaging, creative and channel optimizations based on performance data and customer behavior
- Funnel Performance & Optimization
- Contribute to strategy planning based on data and performance indicators
- Monitor and analyze funnel performance across key stages, identify opportunities to improve conversion and overall efficiency
- Maintain and own regular performance reporting and succinct key insights, trends and recommendations for stakeholders
- Track and evaluate key metrics such as open rates, click rates, pull-through rates and overall funnel conversion to make strong informed strategy recommendations
- Supporting any new broader go-to-market strategies or products
- Experience Ownership
- Campaign end-to-end ownership with running content through stakeholder approvals, conduct consistent QA, monitor performance dashboards and performance
- Independently manage assigned marketing experiences, campaigns or funnel stages from planning through results analysis
- Ensure initiatives within campaigns align to business goals and customer needs
- Collaborate with key stakeholders to drive initiatives forward
- Stay informed on industry trends, competitive activity and emerging marketing best practices
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
What you haveMinimum: Indicate minimum education, skills and experience required.
- Bachelor's degree in Marketing, Business, Communications or related field.
- 3+ years of experience in digital marketing, email marketing, lifecycle marketing, CRM marketing, journey marketing or funnel optimization
- Strong analytical skills with experience interpreting performance data and turning insights into recommendations
- Experience managing and optimizing marketing campaigns across one or more channels
- Advanced proficiency in Microsoft Excel, Microsoft PowerPoint and other marketing tools
- Proven strong project management and organizational skills
- Excellent written, verbal and presentation skills
- Proactive and results oriented mindset, with the ability to identify opportunities for improvement and drive measurable results
Preferred: Indicate "nice to haves" regarding education, skills, and experience.
- Experience with email campaign build or email platforms like Zeta, Salesforce, HubSpot
- Experience with customer journey orchestration platforms, marketing automation tools or CRM systems
- Familiarity with acquisition, lifecycle retention or funnel marketing strategies
- Experience working in a highly regulated industry
Feeling your best helps you do your best:Our benefits take care of the whole you-so you can build your work around your life (not the other way around!).- Competitive base salaries
- Bonus incentives
- Generous PTO, Floating Holidays and 12 Federal Holidays observed
- Support for financial-well-being and retirement 401k with employer match
- Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
- Employer paid short-term/long-term disability and basic life insurance
- Flexible hybrid working arrangements.
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
- Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
- Tuition Reimbursement and Family Scholarship Programs
- Career development and training opportunities
