Department
Booth Marketing and Communications: Institutional Research and Strategic Insights
Job Summary
Senior Associate Director, Marketing Systems and Automation owns Booth's marketing automation strategy and execution and works across Booth marketing and across the school to roll out automation that improves efficiency. This role centers on Executive Education, with additional time supporting Booth Marketing's broader initiatives. The role supports all aspects of MarTech Stack, including but not limited to Marketo, Salesforce, Workfront and related systems' databases for Booth Marketing, automates campaign execution, from emails to list segmentation, lead workflow, lead scoring, email infrastructure, nurturing streams, landing pages, website functionality, stage-gate forms, and forecasting report development. Expertise in this role will be used to oversee system training initiatives to ensure system reports accurately reflect business activities. This role works closely with the Marketing Operations team to roll out any new marketing automation initiatives including modernization and change management of the project management systems, agentic builds and integrations with modern systems, roll out of marketing collaboration platforms, among others.
This position will focus on maintaining and enhancing marketing systems, while providing coaching and team support to colleagues. This role requires a self-starter who understands business acumen, keeps an eye on overall business objectives, understands AI frameworks and agentic workflows, and works well across cross-functional teams, partners, and vendors. The role blends marketing strategy with operational oversight to manage marketing tech effectively for strategic execution. As marketing automation matures across the broader organization, this role will extend its systems expertise to support automation for centers and partners where necessary, tie data infrastructure to systems and processes, help unify platforms and best practices across business units.
This position is not eligible for employer-sponsored employment authorization.
Responsibilities
- Administers and optimizes Salesforce and Marketo, including ongoing system management, data quality, and data cleansing.
- Builds and manages data frameworks that enable audience segmentation, personalized content, and targeted messaging.
- Develops training materials and leads user training to support system adoption, change management, and new process rollouts.
- Leads change management for technology consolidation and new platform implementations, partnering with IT on security, backend configuration, documentation, and rollout readiness.
- Partners with research, data science, and marketing operations teams to deliver real-time reporting and insights on lead generation, geographic trends, campaign effectiveness, and related decision-making needs.
- Identifies and implements opportunities for marketing and operational automation, including personalization, triggered communications, task routing, database cleansing, QA processes, and digitally enabled workflows.
- Extends and standardizes marketing automation frameworks; leads scoring models, database governance, automation logic, naming conventions, and reporting structures across the MarTech ecosystem.
- Supports the evaluation and rollout of AI-powered tools across the marketing technology stack, including predictive lead scoring, machine-driven personalization, and workflow automation to improve performance and efficiency.
- Defines integration requirements across platforms, technologies, and data domains, and designs technical solutions that connect them into a cohesive digital ecosystem.
- Serves as a mentor and subject matter resource for other marketing systems administrators while exploring emerging digital technologies and translating innovation opportunities into actionable project plans.
- Leads one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
- Manages relationships with external sales agencies.
- Performs other related work as needed.
Minimum Qualifications
Education:
Minimum requirements include a college or university degree in related field.
Work Experience:
Minimum requirements include knowledge and skills developed through 7+ years of work experience in a related job discipline.
Certifications:
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Preferred Qualifications
Education:
- Bachelor’s degree.
- Master’s degree.
Technical Skills or Knowledge:
- Relevant Salesforce professional experience.
- Demonstrated experience with Marketo or comparable marketing automation platforms, with demonstrated success implementing marketing enablement, automation, and journey orchestration initiatives, required, preferably in higher education.
- Background with operational technology, automation tools, AI frameworks, and agentic AI workflows, including familiarity with AI-powered marketing capabilities such as predictive analytics, generative content, personalization, and lead scoring.
- Strong expertise in web technologies, digital platforms, and IT processes; working knowledge of HTML and CSS.
- Strong understanding of content tagging, personalization strategies, customer journey mapping, and scalable automation program design across multiple teams or business units.
- Familiarity with data visualization or BI tools such as Tableau is a plus, along with flexibility to work hours as needed to meet business demands.
Preferred Competencies
- Proven ability to work effectively across multiple departments and with external vendors, including strong cross-functional collaboration and vendor management skills.
- Strong analytical, strategic thinking, and problem-solving abilities, with the judgment to translate insights into practical, actionable solutions independently.
- Excellent organizational and project management skills, including the ability to manage multiple projects simultaneously, prioritize competing demands, and adapt quickly to changing business needs.
- Work both independently as an individual contributor and collaboratively within cross-functional teams to align stakeholders around automation strategies and execution.
- Strong communication skills, including verbal, written, and presentation abilities.
Working Conditions
- This position is currently expected to work a minimum three days per week in the office.
Application Documents
- Resume/CV (required)
- Cover Letter (required)
The University of Chicago uses AI-assisted tools to streamline and augment some recruitment processes; however, AI is not used to make hiring decisions.
When applying, the document(s) MUSTbe uploaded via the My Experience page, in the section titled Application Documents of the application.
Job Family
Communications
Role Impact
Individual Contributor
Scheduled Weekly Hours
37.5
Drug Test Required
No
Health Screen Required
No
Motor Vehicle Record Inquiry Required
No
Pay Rate Type
Salary
FLSA Status
Exempt
Pay Range
$110,000.00 - $130,000.00
The included pay rate or range represents the University9s good faith estimate of the possible compensation offer for this role at the time of posting.
Benefits Eligible
Yes
The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in theBenefits Guidebook.
