Senior Associate Brand Marketing

Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, brand strategy, analytics or related field; CPG experience preferred.
  • 3-5 years of experience in marketing, brand strategy, or project coordination.
  • Strong analytical and problem-solving skills.
  • Proficient in Excel and familiar with data visualization tools like Power BI or Tableau.
  • Experience with consumer research methods and syndicated data sources is a plus.
  • Excellent organizational abilities and detail-oriented mindset.
  • Strong communication skills, both written and verbal.

Responsibilities

  • Assist in deploying BBNW tools and processes for consistency and accuracy.
  • Manage budgets and vendor relationships while tracking timelines and deliverables.
  • Collect, analyze, and synthesize data to reveal brand performance trends.
  • Support strategic recommendations based on data insights and consumer research.
  • Collaborate with brand teams and commercial leads to facilitate process adoption.

Benefits

  • Performance-based incentives and bonus eligibility.
  • 401k plan with company match.
  • Comprehensive healthcare coverage.
  • Diverse employee benefits packages tailored to position and performance.
Full Job Description
Position Summary

We are looking for a highly motivated Senior Associate to support the implementation and operationalization of the Brand Building the Nestle Way (BBNW) framework at Nestlé USA. This role is part of the Center for Demand Generation, our Center of Excellence for Marketing and Commercial Excellence. As a member of the BGS team, you will help ensure consistent execution of brand planning tools and processes, support cross-functional collaboration, and contribute to the continuous improvement of brand-building capabilities. You will play a key role in analyzing brand performance data, identifying trends, and supporting data-driven decision-making for brand growth.

This is a great opportunity for someone who is detail-oriented, eager to learn, and passionate about brand strategy, marketing operations and analytics.

Primary Responsibilities
  • Execution Support: Assist in deploying BBNW tools and processes across divisions, ensuring consistency, and accuracy.
  • Project Coordination: Help manage budgets and third-party vendor relationships, track timelines/deliverables, and support cross-functional meetings and workshops.
  • Data & Insights: Collect, analyze, and synthesize quantitative and qualitative data to uncover trends, diagnose issues, and support strategic brand recommendations. Assist in designing and executing consumer research (e.g., surveys, interviews) and interpreting syndicated data sources (e.g., POS, panel data). Develop dashboards and reports to communicate findings to cross-functional teams.
  • Stakeholder Collaboration: Work closely with brand teams, commercial leads, and BGS team to ensure smooth adoption of processes.


Requirements
  • Bachelor's degree and 3-5 years of experience in marketing, brand strategy, analytics or project coordination (CPG experience preferred).
  • Strong analytical thinking and problem-solving skills.
  • Demonstrated experience with data analysis, including proficiency in Excel (pivot tables, advanced formulas) and familiarity with data visualization tools (e.g., Power BI, Tableau) is preferred.
  • Experience with consumer research methods and syndicated data sources is a plus.
  • Strong organizational skills and attention to detail.
  • Ability to manage multiple tasks and deadlines in a fast-paced environment.
  • Experience with project management including budget tracking, timeline tracking, and third-party vendor coordination is preferred.
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word); familiarity with consumer research tools is a plus.
  • Strong written and verbal communication skills.
  • Collaborative mindset and willingness to learn from cross-functional teams.


Salary: $140,000.00 to $160,000.00 per year

Bonus Eligibility: Yes

The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits

About Nestle Operational Services Worldwide SA

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