Job SummaryThis role is responsible for creating and managing high-impact brand experiences across various channels and touchpoints, ensuring alignment with the brand's vision and values. The individual in this role should have experience leading cross-functional teams and a deep understanding of end-to-end processes to support their team and to bring strategies to life across all channels where our consumers are.
Key Outputs & Deliverables:Campaign Support:
- Assist in the development and execution of marketing campaigns across channels and consumer touchpoints.
- Coordinate with internal teams and external vendors.
Content Creation:
- Support the creation of marketing materials such as channel strategies and customer-facing decks.
- Ensure brand consistency across all marketing channels.
Consumer & Customer Intimacy:
- Develop a deep understanding of the brand's target audience, including demographics, psychographics, and behavioral drivers.
- Utilize consumer insights and market research to shape brand strategies and initiatives.
- Lead cross-functional collaboration to integrate consumer insights into all brand activities.
- Conduct thorough market research to gather data on consumer behavior, preferences, and trends. Analyze this data to provide actionable insights that support brand strategy.
Brand Strategy & Execution:
- Develop and implement brand experience strategies that align with overall brand goals and drive consumer engagement.
- Ensure brand consistency and alignment across all consumer touchpoints, including digital, social media, and in-store experiences.
- Track and report on brand performance metrics, such as market share, brand awareness, and customer engagement. Identify areas for improvement and suggest strategies to enhance brand presence.
Project Management:
- Oversee multiple brand product and experience projects, ensuring timely and effective execution.
- Coordinate with internal and external stakeholders to deliver exceptional brand experiences.
- Monitor and analyze the performance of brand experience initiatives, providing strategic insights and recommendations for improvement
Commercial Excellence:
- Develop business plans and ensure alignment with overall business objectives.
- Collaborate with sales and marketing teams to ensure seamless execution and integration of brand experience programs.
- Manage the handoff of new brand experience initiatives to relevant business partners for ongoing management.
Qualifications:- Typically has a University Degree (BA/BS) in Marketing, Communications, or a related field; or equivalent experience.
- MBA preferred.
- In-depth knowledge of brand management principles and practices.
- Proven content creation and campaign skills.
- Strong communication (both verbal and written) and interpersonal skills.
- Ability to work independently and lead cross-functional teams.
- Proficient in Microsoft Office Applications and relevant marketing software.
- At least 3-5 years of work experience in brand management, marketing, or a related field.
- Experience developing strategic plans, such as communication campaigns or commercialization strategies.
- Experience with content creation and marketing campaign support.
- Proven track record in developing and executing high-impact brand campaigns and events.
- Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.
Salary: $133,345.26 to $185,831.95 per year
Bonus Eligibility: Yes
The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits
