Position Purpose:The Senior Analyst, Online Experience Optimization operates at the unique intersection of Merchandising, Product, and eCommerce to drive the future of the Homedepot.com customer journey. Serving as the ultimate bridge between corporate priorities and digital execution, you will manage the digital shelf for key departments (Cleaning, Plumbing, Building Materials, Flooring, etc.) to ensure our online experience is seamless and customer-aligned.
This role combines digital asset optimization and site architecture. On the Discovery side, you will champion intuitive navigation by optimizing site taxonomy, filtering systems, and super-SKU structures. On the Content side, you will ensure product listing pages are robust and up-to-speed, leveraging competitor analysis, user testing, and multichannel marketing to elevate the visual and structural shopping experience.
While you will regularly review high-level performance metrics (such as click-through rates, conversion, and gross demand), your primary strength lies in your ability to translate that data into a compelling narrative and actionable recommendations. Strong communication is vital, as you will collaborate with a diverse matrix of stakeholders to execute page refreshes and advocate for the online shopper.
The successful candidate brings a strong background in digital merchandising, e-commerce, and/or retail customer experience. While retail experience is highly preferred, we will flex on the industry for someone who inherently understands digital user behavior and digital merchandising.
Key Responsibilities:- 40% Analyze customer information (external data, internal research, site behaviors, post-transaction data) to identify the most significant opportunities to improve the customer experience across categories.
- 30% Identify opportunities to improve taxonomy, purchase path (search and navigation), data content, SEO and post-transaction results through tactical execution.
- 15% Execute system changes for promotional activity.
- 15% Develop and execute taxonomy changes in the system necessary to support new onboarding and business changes.
Direct Manager/Direct Reports:- Position Reports to Manager, Online Experience Optimization
- No direct reports.
Travel Requirements:- Typically requires overnight travel less than 10% of the time.
Physical Requirements:- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
- No travel required
Minimum Qualifications:- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
- Proven results in any (but, including most) of the following areas: CI, CRM, customer experience, product content optimization, product management, financial analysis, business analysis, data analytics
Preferred Qualifications:- Strong aptitude to use data to tell a story/create a narrative
- Retails digital experience
- Basic technical aptitude with web-based tools and advanced proficiency of the Microsoft Office Suite
- The ability to understand and influence cross-functional inputs to Merchandising for achieving better output results
- High comfort level with working in an ambiguous, fast paced environment
- Ability to solve complex problems
- Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)
- Strong attention to detail
- Track record of taking ownership and driving results
Minimum Education:- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:Minimum Years of Work Experience:Preferred Years of Work Experience:- No additional years of experience
Minimum Leadership Experience:Preferred Leadership Experience:Certifications:Competencies:- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
- Manages Conflict
