Your Role
The Senior Analyst, Email owns the strategy, execution, optimization, and evolution of Email marketing for Victoria's Secret Intimates and Beauty. This role leads campaign planning and performance, drives audience and testing strategies, and identifies opportunities to increase customer engagement, traffic, and revenue. As the Email subject matter expert, this individual partners across Marketing, Analytics, Technology, Creative, Operations, and external vendors to advance channel capabilities and deliver business growth.
Your Impact
Email Strategy & Campaign Management
- Develop and execute email marketing strategies aligned with business, customer, product, and brand priorities.
- Determine campaign audience, messaging, offers, segmentation, frequency, and send timing.
- Manage end-to-end campaign execution, including briefing, creative review, proofing, deployment validation, and issue resolution - inclusive of campaigns deployed outside of business hours.
- Ensure consistent and effective customer experience while balancing short-term performance and long-term engagement goals.
- Identify opportunities to improve channel effectiveness and support broader CRM and lifecycle marketing objectives.
Performance & Optimization
- Monitor and evaluate channel performance against engagement, traffic, conversion, revenue, and profitability goals.
- Analyze results to identify insights, trends, risks, and opportunities.
- Translate data into actionable recommendations that improve campaign effectiveness and customer engagement.
- Communicate performance findings and strategic recommendations to key stakeholders.
Testing & Channel Innovation
- Lead the email test-and-learn roadmap across messaging, targeting, personalization, offers, frequency, timing, and creative.
- Establish testing hypotheses, success metrics, and learning plans.
- Apply insights and best practices to continuously improve performance.
- Identify and champion new capabilities, technologies, and innovations that enhance customer experience and channel productivity.
Cross-Functional Leadership & Technology Partnership
- Serve as the marketing subject matter expert for email-related technology and capability initiatives.
- Partner with Technology, Analytics, Product, Creative, Operations, and external vendors to improve channel capabilities.
- Translate business needs into requirements and support testing, implementation, and adoption of new solutions.
- Influence stakeholders and drive alignment on email strategy, priorities, and enhancements.
Vendor & Industry Expertise
- Build strong partnerships with email platform and technology vendors.
- Stay informed on industry trends, consumer behavior, and emerging marketing technologies.
- Bring external best practices and innovative ideas to support future channel growth.
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Your Experience
- Bachelor's degree in marketing, Business, Analytics, Communications, or a related field, or equivalent experience.
- 5+ years of experience in email marketing, CRM, lifecycle marketing, digital marketing, e-commerce, or a related discipline.
- 3+ years of direct ownership of email strategy, execution, performance analysis, and optimization.
- Experience managing high-volume customer communication programs.
- Experience with enterprise marketing platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, or similar tools.
- Knowledge of audience segmentation, personalization, testing methodologies, and marketing technology ecosystems.
- Strong analytical skills with the ability to leverage data to drive recommendations and business outcomes.
- Excellent communication, presentation, and stakeholder management skills.
- Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.
- Experience collaborating cross-functionally with Marketing, Creative, Technology, Analytics, Operations, Finance, and external partners.
- Ability to balance strategic thinking with hands-on execution.
