As a Senior Analyst within the Measurement & Analytics practice at A&G, you will provide data & analytic services in support of our clients' marketing efforts to make their programs smarter and more impactful. You will maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. From acquisition to retention to winback, you will transform multi-channel data into actionable, integrated marketing intelligence while building cross-functional partnerships internally & with clients.
CraftsmanshipContinuously elevate the quality of our insights to amplify client business outcomes, drive exceptional agency output, and deliver an outstanding client experience.
- Provide analytic services to both A&G's clients and internal teams
- Design and conduct analyses in support of marketing initiatives encompassing a variety of channels (e.g., broadcast, out of home, website, online advertising, email, search)
- Create holistic dashboards by pulling data from different data sources and websites for presentations to the senior management team
- Design and interpret the results of in-market tests
- Partner with technical resource to guide and QA the implementation of measurement solutions
- Comprehensive measurement and analysis plans
- Weekly, monthly reports (Excel, PowerPoint)
- Development of dashboards for senior clients
- Documentation relating to existing processes and suggestions/presentations for improving those processes
- Data consolidation and validation
CuriosityProactively explore the evolving media & measurement landscape to strengthen our contributions to client relationships and the final work. Consistently go the extra mile to uncover the most robust data-driven stories we can tell.
- Develop and maintain fluency in relevant interactive technologies
- Website behavior and customer experience analysis
- Lead creation and completion of Multivariate and A/B testing documents (e.g., hypothesis creation, identifying success metrics, definition of technical specifications) and post-test analysis.
- Proactively identify new opportunities to advance media & measurement strategy to keep A&G at the industry forefront
CreativityA problem solver to the core, you'll constantly seek new approaches to meeting our clients' measurement needs.
- Work with a cross-functional team to identify opportunities for optimization of marketing campaigns and provide recommendations to improve program performance
- Don't take data at face value; maintain an out-of-the-box lens on insights and corresponding recommendations
- Don't take "no" for an answer; keep digging until you find a sufficient client solution
- Integrate the media and creative perspective into your data storytelling
CultureBe an A&G ambassador by championing culture, collaboration, A&G work and adhering to processes.
- Uphold and support A&G policies and practices-including PTO, wellness initiatives, and performance review processes.
- Help balance client needs with internal culture, recognizing that strong contributions to team health and agency culture are essential to great work.
- Build trust and foster collaboration by bringing enthusiasm for our clients, their business challenges, and the primary brand of A&G analytics.
- Actively engage in shared learning forums, team meetings, and agency events to stay connected and contribute to our thriving creative community.
- Effective and persuasive presentations (verbal and written) for project teams and business leaders
What You Bring:- Bachelor's degree in Business, Finance, Statistics, Mathematics, Economics, or Marketing
- 2-4 years of professional experience in direct marketing, online marketing, advertising, or consulting. Agency experience is a plus, especially client-facing
- Intellectually curious and a creative thinker
- Strong quantitative and qualitative skills with proven data interpretation abilities
- Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents
- Strong interpersonal skills. Must be able to work well in a team environment
- Demonstrated time management and project management skills
- Experience with Microsoft PowerPoint, Word, Excel
- Experience with a digital analytics solution (e.g., SiteCatalyst, HBX Analytics, Webtrends, Google Analytics, DART, Atlas)
- Experience with one or more statistical analysis tools a plus (e.g., SAS, SPSS, Stata)
- Experience with one or more relational database management systems (RDMS) a plus (e.g., Oracle, MS SQL Server)
