Senior Analyst, Advanced Analytics

Job Description

Job Summary

The main responsibility of the Senior Analyst, Advanced Analytics is to apply sophisticated modeling and

other advanced analytic techniques to help guide our clients' media spending plans and make their

investments more efficient. Advanced analytic techniques may include, but are not limited to, Marketing Mix

Modeling (MMM), Multi-Touch Attribution (MTA), and media budget optimizations.

In addition to the technical aspects required, this role involves cultivating and maintaining effective working

relationships with a variety of parties, including clients, internal stakeholders, third-party vendors, external

clients, and operational areas within Horizon. We are looking for someone who is intellectually curious, with

the drive and experience to identify, frame, and solve business problems. The ideal candidate must be a

critical thinker who can provide creative strategic solutions and follow through with flawless execution.

Critical to the role is the ability to provide thought leadership that can drive our capabilities through analytic

innovations.

Key Responsibilities

• Statistical Modeling & Insights: Build statistical models (such as Marketing Mix Modeling and

Multi-Touch Attribution) to provide actionable insights into media planning and buying.

• Process Optimization: Improve the usage of Horizon's existing data and analytics infrastructure. Utilize

automation and technology to boost efficiency and scalability.

• Collaborative KPI Development: Work across media planning and brand strategy teams to develop key

performance indicators (KPIs) and reporting methodologies that align with campaign and brand goals.

• Data Visualization: Build robust data visualizations and interactive dashboards that deliver complex

information in an intelligent and digestible manner.

• Database Querying & Analysis: Query database tables into formats suitable for analysis and

visualization. Analyze raw data, draw conclusions, and summarize actionable recommendations with

forecasted outcomes and implications.

• Stakeholder Management: Manage client expectations and present key findings throughout

engagements. Communicate concise data points, trends, and measurement strategies to audiences

ranging from technical developers to traditional brand managers.

Qualifications

• Education: Bachelor's degree required; Master's degree preferred.

• Experience: 1-2 years of industry experience (2-3 years of relevant analytical experience preferred);

advanced analytics and media evaluation experience is highly desired.

• Technical Skills:

• Strong data manipulation and visualization skills (Excel, SQL required; Tableau/Power BI preferred).

• Advanced statistical modeling experience preferred.

• Proficiency in ad-serving, ad verification, and site analytics platforms (e.g., DCM, Innovid, Extreme Reach,

IAS, DoubleVerify, Adobe Analytics, and Google Analytics).

• Familiarity with database design concepts and SQL.

• Exposure to mobile, social, and tablet measurement platforms and methodologies.

• Experience with syndicated research sources and tools (e.g., GfK, MRI, Simmons, Scarborough, IMS,

Nielsen, and comScore).

• Core Competencies:

• Strong analytical and strategic thinking, project management, and presentation skills.

• Ability to convey complex technical ideas to multiple audiences through verbal and written communication.

• Ability to manage and prioritize multiple concurrent tasks in a fast-paced environment.

• Strong time management and organizational skills to work independently.

Salary Range

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.