Bachelor's Degree in Journalism, English, Public Relations, Marketing or related communications field
6-8 years of experience in social media role
3+ years of experience in a client-facing position
Ability to build trust as a leader with clients
Strong time management and organizational skills
Stellar writing, editing, and proofreading skills
Proficient in Apple and Google tools and social media platforms
Responsibilities
Establish plans and activate teams for assigned accounts
Create a collaborative and motivated team culture
Develop contingency plans and solve roadblocks
Serve as the hub of expertise on client business
Stay informed on industry trends and share regularly
Lead engaging client conversations and presentations
Propose new ideas for performance improvement
Benefits
Medical Insurance
Dental Insurance
HSA and Childcare FSA
401k with Company Matching
Generous PTO Policy
Technology Enablement
Flexible Work Options
Pet-Friendly Office
Company Paid Parking
Full Job Description
Senior Account Manager
Department: Client Success
Employment Type: Full Time
Location: Minneapolis, MN
Reporting To: Group Account Director
Compensation: $85,000 - $95,000 / year
Description
The Senior Account Manager is a relationship guru, an inspiring team leader, and an outstanding collaborator with a tenacious desire to solve real business problems through marketing solutions that shape the future of our clients. A successful Senior Account Manager asks great questions, listens for what the client needs (even when they don't ask), adopts the client business as if it were their own and effectively positions the team for success. This role requires a strong business acumen and an ability to anticipate and proactively solve challenges while remaining composed, assured, and effective under pressure. This role reports to the Group Account Director.
Key Responsibilities
The Senior Account Manager is a key leader on client business and is responsible for helping us exceed client expectations while fueling our teams to do their best work. This person must possess a high level of polish and professionalism and a penchant for solving problems.
At The Social Lights, our account strategists are working members of the team, actively contributing to the strategic thinking and work output in addition to leading the team and developing key client relationships. Success in this role requires self-accountability, a drive towards exceptional work and the desire to help grow the agency.
Team Leadership
Establish the mode of operation on assigned accounts, establishing a plan for work to be done and activating the team to complete the job at hand
Galvanize the team by creating a culture of collaboration, encouraging creativity and motivating teams to do their best work
Develop contingency plans, foresee roadblocks, problem solve through obstacles and elevate issues to leadership when needed
Serve as the hub expertise on client business, demonstrating a thorough understanding of the client's goals and objectives, product mix, retailer/channel strategy, competitive landscape, audience, internal dynamics and agency partners.
Stay up-to-date with industry trends in both social and digital spheres; shares insights with team members regularly
Participate in weekly account meetings to champion accounts/projects and secure appropriate resources needed to do the work
Lead the team in building engaging and persuasive meetings, client conversations and presentations
Proactively share new ideas to improve performance across TSL client accounts and internal processes
Ensure financial accountability on accounts
Contribution to the Work
Responsible for leading the development of social media strategy in partnership with the team
Partner with strategy on insights gathering and strategic thinking
Contribute to social audit, development/refinement of social tone + voice, channel strategy, content strategy, engagement strategy, creative brief(s) and client consulting deliverables
Collaborate with strategy team members to build and manage a rich content/editorial strategy that attracts target audiences and keeps them coming back
Partner with Strategy lead to author content briefs and contribute ideas that build off of the insights and strategy
Able to interpret and speak to social metrics and campaign effectiveness as well as make recommendations on optimizations to improve performance to meet client goals
Guides content development or production initiatives for associated campaigns, as needed
Client Relationships
Effectively build relationships and earn trust with day-to-day clients, consulting and adding value to their business
Facilitate effective communication between the client and agency
Build client confidence in the agency, our services, our work and our teams
Successfully negotiate mutually beneficial solutions that allow us to do our best work and meet the needs of the client
People Management
Work with direct reports to set measurable annual goals, conduct bi-weekly check-ins and bi-annual reviews
Provide clear and timely feedback with the intent to help direct reports continue on their path to growth
Assist in onboarding new team members
Contribute to internal training content in the form of lessons/How-To's, and POV requests, as assigned
Skills, Knowledge and Expertise
Bachelor's Degree in Journalism, English, Public Relations, Marketing or related communications field
6-8 years of experience specifically in a social media role and 3+ years of experience in a client-facing role
Able to effectively build trust and be seen as an account leader with day-to-day and sometimes senior-level clients
Strong time management, organization, and prioritization skills to balance multiple clients and accounts
Stellar writing, editing and proofreading skills
Able to maintain confidentiality with business relations, personnel matters and proprietary matters
Effective presentation skills
Proficient in the Apple and Google suite of tools
Prior experience using social media tools such as Meltwater, Khoros, Crimson Hexagon, Sprout, and Canva
