What You'll DoTrader Interactive is seeking a
Senior Account Manager for TI Media to act as the primary client facing anchor for our premier brand, agency, and OEM accounts. Operating at the unique intersection of marketplace demand and offsite digital activation, you will manage, retain, and scale client relationships across our specialized recreational and commercial vehicle industries - including RV, Powersports, Marine, Commercial Truck, and Equipment.
You will be a vital resource within our Pod Structure, collaborating tightly with Account Executives and Ad Operations to deliver data-driven marketing narratives, optimize complex campaigns, and uncover incremental revenue opportunities. This is a hybrid role that blends enterprise account relationship management with hands-on ad server, targeting, and optimization rigor.
Client Relationship Management & Strategy- Serve as the dedicated, main point of contact for a strategic portfolio of high-value accounts, ensuring elite-level customer service and timely resolution of client issues.
- Establish and nurture deep, trust-based partnerships with key OEM decision-makers, marketing stakeholders, and primary Agency of Record (AoR) partners.
- Lead regular Joint Business Planning (JBP) dialogue and Quarterly Business Reviews (QBRs) to consult on client business needs, present marketplace insights, and align strategies for continuous renewals.
- Act as a consultative project manager, guiding direct enterprise-level advertisers and complex agency ecosystems smoothly through full-funnel activation.
Media Planning, Campaign Packaging & RFPs- Partner with aligned Account Executives to build comprehensive Media Plans and author highperforming RFP responses addressing packaging, pricing, placement, and full-funnel targeting.
- Own the campaign kick-off process, orchestrating cross-functional onboarding and gathering required client campaign launch assets.
- Leverage Trader Interactive's rich first-party data (1PD) to prescribe sophisticated on-site digital display solutions, branded content programs, custom creative assets, and offsite audience extensions - including Social Retargeting, Display Networks, Video Platforms, Connected TV, Online Video, and Programmatic.
Campaign Execution, Optimization & Financial Performance- Collaborate weekly in Pipeline & Pacing meetings to monitor active campaign delivery performance and align on upcoming launches.
- Work directly with Ad Operations and internal media agency teams to ensure flawless product order implementation, technical tracking setup, pixel strategies, and swift troubleshooting in major ad servers and order management platforms.
- Oversee campaign optimization parameters to maximize performance against client benchmarks (CPA, CTR, cLPV, viewability, view-through rates) and present data-backed recommendations to unlock incremental budgets.
- Provide clients with sophisticated performance analysis, performance storytelling, and comprehensive post-campaign wrap reports leveraging industry-standard reporting platforms.
- Navigate campaign escalations and contribute to long-term solutions that prevent similar issues in the future.
- Contribute to monthly billing, contract validation, and invoicing workflows alongside finance to ensure exact revenue recognition.
What We're Looking For- Experience: Minimum 3 years of progressive, client-facing digital account management or sales planning support experience in the digital media, adtech, or advertising agency sectors.
- Industry Expertise: Deep understanding of digital media sales, agency structures (strategy, planning, investment, activation), and marketplaces including Direct IO, Programmatic Guaranteed, Private Marketplaces (PMP), and biddable environments.
- Technical Proficiency: Working knowledge of Sales Operation systems (CRM, Salesforce, OMS, Ad Servers, Google Ad Manager). Familiarity with advertising research, identity solutions, and standard verification/measurement vendors - such as Nielsen, ComScore, Moat, Integral Ad Science, DoubleVerify, and Kantar - is a significant asset.
- Core Competencies: Exceptional verbal and written communication skills with a proven ability to make complex data digestible for external client stakeholders; strong analytical, strategic thinking, project management, and multi-tasking capabilities.
- Vertical Context (Plus): Experience managing accounts within specialized automotive, heavy equipment, powersports, marine, or RV verticals is highly desirable.
The expected OTE (base plus commission) for this role is $115,000 - $134,000 CADSo come and join our team - because every role is a big role in our plans to go big.
Department Media Locations Toronto, ON
