3+ years of sales experience in digital advertising or media, preferably in Connected TV
Established relationships with independent advertising agencies and direct clients
Proven track record in business development from initial contact to renewal
Self-motivated with strong time management skills
Excellent problem-solving abilities to identify and strategize solutions
Strategic thinker with a focus on long-term success
Strong negotiation skills for successful deal closures
Excellent verbal and written communication skills
Responsibilities
Create and execute sales strategies to exceed revenue targets
Identify and engage new clients through various outreach methods
Conduct needs assessments to understand client advertising objectives
Build and maintain strong post-sale client relationships
Stay informed on OTT/CTV trends and provide consultative advice
Provide regular sales forecasts to regional sales lead
Attend industry events to expand professional network and generate leads
Plan and execute regional travel to develop new accounts
Benefits
Opportunity to lead business development in a growing sector
Access to a robust network of industry professionals
Potential for career advancement in a dynamic environment
Supportive company culture that values innovation and initiative
Flexible work schedule to manage personal and professional commitments
Full Job Description
We are seeking an experienced Senior Account Executive to spearhead business development efforts in the OTT/CTV space. This role is ideal for someone with a robust network within independent and mid-market agencies and a deep understanding of the local/regional advertising marketplace. You will be instrumental in building, managing, and expanding a portfolio of clients.
Responsibilities
Strategic Sales Development: Create and execute comprehensive sales strategies to meet and exceed revenue targets, fostering business growth
Client Prospecting: Identify and engage new clients through various channels such as cold calling, emailing, monitoring local media companies, networking events, and referrals
Needs Analysis: Conduct thorough assessments to understand clients' advertising objectives and challenges, delivering tailored, scalable solutions
Relationship Management: Build and maintain strong post-sale relationships with clients, ensuring high levels of satisfaction and retention
Industry Expertise: Stay informed about the latest trends, technologies, and best practices in the OTT/CTV landscape, offering consultative advice to clients
Business Forecasting: Provide regular forecasts of your sales activities and performance, keeping the regional sales lead informed on progress toward goals
Networking and Lead Generation: Attend industry conferences, trade shows, and networking events to expand your professional network and generate new business leads
Regional Travel: Plan and execute travel to your designated region to strengthen relationships and develop new accounts
Qualifications
Industry Knowledge: 3+ years of sales, within the digital advertising or media industry. Experience selling Connected TV advertising is highly desirable
Industry Relationships: Established relationships with independent advertising agencies and direct clients in your home market and/or dedicated region
Business Development Experience: Proven track record of developing business from cold call through renewal
Self-Motivated: A driven individual who excels at managing their own schedule and priorities
Problem Solving Skills: Strong ability to identify opportunities and strategize effective solutions for clients
Strategic Thinker: Ability to view the big picture and make decisions that contribute to long-term success
Negotiation Skills: Strong skills in negotiation, enabling successful deal closures
Communication Skills: Excellent verbal and written communication skills
