Senior Account Based Marketing Manager

This role owns the Diaceutics Account-based Marketing motion in-market with the US pharma client base. You lead the ABM program end-to-end - account selection (in conjunction with Strategic Marketing), playbook build, named-account engagement, multi-threading, and pipeline attribution - and partner VP Sales at forum level. The US positioning matters: 17 of the top 20 global pharma companies are Diaceutics clients, and most of our commercial decision-making sits in the US. You run the ABM program in time zone with the US Sales team and US pharma buying centers. Senior Manager grade. Hands-on account program ownership and delivery with cross-functional partnership and Sales-side influence, operating transatlantically with a UK-anchored exec and support team and the US client base. Duties & Responsibilities • Own the Diaceutics ABM program end-to-end - account selection, playbook build, engagement, multi-threading, pipeline attribution • Run the Tier 1/2/3 named-account playbook - account research, engagement plans, campaign cadence, multi-channel delivery • Drive an AI-first approach to ABM, continuously evolving how account research, personalization, content, live account triggers and activation are used to drive engagement. • Partner Sales leaders on the ABM-Sales operating model - joint account planning, SLA on handoffs, closed-loop reporting • Own the ABM content and asset pipeline - bespoke account content, reference packs, campaign assets • Run the ABM operating rhythm - weekly account review, monthly ABM-Sales forum, quarterly program review • Partner the Marketing Operations Specialist on HubSpot and Salesforce configuration for ABM targeting and attribution Measures for Success Growth & Value Creation: • Marketing-sourced and Marketing-influenced ABM pipeline supports the 17-of-20 top-pharma expansion thesis • Named-account engagement depth improves on quarterly tracking - multi-thread coverage, exec engagement, meeting cadence • Win rate on ABM-engaged accounts measurably exceeds non-ABM baseline • ACV on ABM-engaged accounts tracks against the Demandbase +171% benchmark directionally Operational Excellence: • Tier 1/2/3 account playbook is live and maintained - account research, engagement plans, campaign cadence all current • Weekly account review, monthly ABM-Sales forum and quarterly program review all run on cadence • ABM asset pipeline is tracked - bespoke content lands on time for named accounts • HubSpot and Salesforce configuration for ABM targeting and attribution is current Collaboration & Capability: • US & UK-based Sales leadership reports productive partnership on ABM-Sales operating model and account planning • Product Marketing Manager (US) reports account-specific enablement is on time for Tier 1 named pharma accounts • Client & Partner Marketing Manager (US) reports reference assets land on cue for named-account plays • Events & Field Marketing Specialist (UK) reports account-anchored event activity is coordinated across time zones What we are looking for • Must have: Experience targeting pharma and biotech audiences, with understanding of the US pharma industry, drug lifecycle or commercialization journey, plus experience using HubSpot and Salesforce for ABM targeting. • Data-literate - defends ABM pipeline attribution and account-engagement metrics • Writing - account-specific narrative and campaign content • Sales-partnership credibility - comfortable at forum level with senior US Sales leadership • Account-first instinct - fluent at reading named-account dynamics, buying centers and multi-threading opportunities • Direct US pharma, healthcare-data or life-sciences sector experience - closed enough to the buyer to run account-level conversations without translation • 7-10 years B2B ABM / enterprise marketing experience Skills and competencies: • Revenue-first mindset - focused on creating and progressing pipeline, with ABM activity tied to measurable commercial outcomes. • Account-first instinct - fluent at reading named-account dynamics • US Sales partnership credibility - forum-level • Program management - concurrent named accounts and playbook tracks • Writing - account-specific narrative and campaign content • Data-literate - ABM pipeline attribution and account-engagement metrics • US-UK cross-functional fluency - operates with a UK-anchored exec team and a US-anchored client / sales base