Semiotic Labs - Marketing & Social Media

De Circle

$100K — $120K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-7 years in content marketing, product marketing, or developer relations marketing.
  • Strong writing skills for creating various content formats.
  • Experience with social media management and public relations.
  • Ability to interpret and simplify complex technical topics.
  • Proactive, independent, and capable of thriving in low-structure environments.
  • Familiarity with Crypto/Web3 is a plus but not mandatory.

Responsibilities

  • Develop blog posts and external content to boost brand presence.
  • Translate technical updates into accessible messages for audiences.
  • Manage and grow the company's social media presence on Twitter.
  • Maintain and update the company website on Webflow effectively.
  • Handle media outreach and manage press inquiries directly.
  • Identify thought leadership opportunities, including speaking engagements.

Benefits

  • Opportunity to shape company narrative and online presence.
  • Collaboration with leadership on brand awareness initiatives.
  • Exposure to the developer community through content creation.
  • Engagement in a dynamic tech environment with proactive ownership.
  • Potential for professional growth in a rapidly evolving field.
Full Job Description
The Role

We're looking for a Marketing and Content Manager to help shape Semiotic's narrative, manage our online presence, and create compelling content that resonates with developers. You'll work closely with leadership to drive thought leadership and brand awareness across multiple channels.

What You'll Do
  • Content and Thought Leadership: Develop blog posts, Twitter threads, and external content to enhance Semiotic's presence. Support leadership's personal brand and translate technical concepts into developer-friendly narratives.
  • Product Marketing: Distill technical updates into clear messaging, refine positioning, and assist in blog posts and announcements. Optimize content for discoverability (SEO for technical topics) and clarity.
  • Social Media and Website Management: Manage and grow company and leadership Twitter presence. Maintain and update our Webflow-based website, ensuring messaging stays current. Support basic visual content creation (Figma, Canva) or multimedia assets for blog posts and social media.
  • PR and External Relations: Handle media outreach, press inquiries, and thought leadership opportunities, including podcasts, guest posts, and speaking engagements.


  • 3-7 years in content marketing, product marketing, or developer relations marketing.
  • Strong writing skills (blog posts, Twitter threads, messaging).
  • Experience with social media and PR (Twitter, media relations, speaking opportunities).
  • Comfortable working with technical teams and translating complex topics into engaging content.
  • Crypto/Web3 familiarity is a plus but not required.
  • Proactive and independent-able to take ownership in a dev-heavy, low-structure environment.

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