Job Posting Title:Segmentation Manager
----Hiring Department:University Development Office
----Position Open To:All Applicants
----Weekly Scheduled Hours:40
----FLSA Status:Exempt from FLSA
----Earliest Start Date:Immediately
----Position Duration:Expected to Continue
----Location:UT MAIN CAMPUS
----Job Details:PurposeEstablishes governance, accountability, and data-quality standards for audience segments used across UDO and campus. Partners with segment owners and users to ensure segments are clearly defined, documented, monitored, maintained, and retired appropriately.
Responsibilities- Establish and enforce standards for segment definitions, naming, and documentation.
- Partner with segment owners and users across the PO, UMAC, AGP, UEE, PTGR, Lead Gen, and other campus units to implement and maintain consistent segmentation practices.
- Ensure segments are properly defined, tracked, maintained, and retired when no longer needed.
- Audit existing segments for duplication, outdated information, and compliance with SPUR and Eloqua guidelines.
- Define, monitor, and report on segment-related KPIs to evaluate data quality, audience performance, and adherence to established governance standards.
- Investigate and report on the data, eligibility criteria, and business rules that determine why individuals are included in or excluded from email and other communications.
- Reduce data-quality issues, donor fatigue, deliverability problems, and inconsistent campaign reporting by identifying segment risks and coordinating corrective action with segment owners.
- Additional duties as assigned.
Salary$75,000+ depending on qualifications
Required Qualifications- Bachelor's degree and professional experience in audience segmentation, data governance, database management, marketing operations, or a related field.
- Experience with constituent relationship management (Salesforce CRM or similar) or marketing automation platforms (Oracle Eloqua, SFMC, Salesforce Data Cloud, etc.).
- Familiarity with Higher Education or other similarly highly matrixed and complex organizations.
- Proven skill building complex segments, shared filters, and dynamic lists, including contact-level vs. account-level logic, marketing automation or journey audience steps, and suppression/compliance handling (unsubscribes, global exclusions).
- Demonstrated ability to build and deliver accurate, timely audience segments for senior-level stakeholders, including high-profile events, where precision, confidentiality, and quick turnaround are critical. Experience handling sensitive donor or VIP data with sound judgment and clear communication about timelines, counts, and trade-offs.
Relevant education and experience may be substituted as appropriate.
Preferred Qualifications- Ability to design and maintain dashboards (Tableau, Salesforce reports, etc.) that visualize audience size, engagement, and conversion, and to blend CRM and marketing automation data into actionable insights.
- Experience translating business goals into audience definitions (e.g., lapsed donors, prospects, alumni by affinity or engagement tier), with SQL or comparable query skills for validating counts and troubleshooting data discrepancies.
- Track record of upholding data quality and privacy/communication-preference standards (CANSPAM, GDPR) for large organizations.
- Ability to partner with both technical and non-technical stakeholders (marketing, communications, fundraising and events teams, reporting and data operations) to communicate audience and data needs and information clearly.
Working Conditions- This position is based in Austin, Texas.
- Must be eligible to work in the United States on a full-time basis for any employer without sponsorship.
- Applicants must be authorized to work in the United States. The University Development Office does not sponsor work visas for this position.
- Works in standard office conditions, in a shared office environment, with repetitive use of a keyboard at a workstation.
- Monday through Friday, 8:00 AM - 5:00 PM on-site work is the standard expectation for this position.
- May require additional hours during peak periods and special events.
- Regular and consistent attendance is required in this job.
Required Materials- Resume/CV
- Three professional references with contact information, including at least one current or former supervisor.
- Letter of Interest.
Importantfor applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.
Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.
Employment Eligibility:Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.
Retirement Plan Eligibility:The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.
Background Checks:A criminal history background check will be required for finalist(s) under consideration for this position.
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