Sales Representative

Williams Machinery

$70K — $120K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of sales experience in a related field
  • Strong understanding of B2B sales processes
  • Excellent communication and interpersonal skills
  • Ability to build and maintain customer relationships
  • Proficient in CRM software and sales tracking systems
  • Willingness to travel extensively within assigned territory
  • Knowledge of construction or industrial equipment is a plus

Responsibilities

  • Prospect for new business and qualify leads
  • Conduct equipment demonstrations to potential clients
  • Develop and maintain a robust book of business
  • Prepare and present proposals and quotations
  • Work collaboratively with service and parts teams
  • Negotiate and close sales contracts
  • Provide solutions tailored to customer needs

Benefits

  • Uncapped commission structure with competitive salary
  • Comprehensive 100% premium-paid health benefits
  • Provided company vehicle for eligible roles
  • 3% RRSP matching for retirement savings
  • 3 weeks of paid vacation per year
  • Extensive training and mentorship programs
  • Opportunities for career advancement within the company
Full Job Description
Equipment Sales Representative - JCB Division
Build and own your territory by prospecting for new business, developing customer relationships, conducting equipment demonstrations, and closing equipment sales and rental opportunities across construction, industrial, and related industries.

Rental Sales Representative - WeRent
Grow rental revenue by prospecting local job sites, developing repeat B2B rental accounts, and matching customers with the right equipment and fleet solutions. Own your territory, plan your customer visits, and build your book of business.

Service Sales Representative - Operations
Get out in the field, visit customer jobsites, identify opportunities for equipment, parts, and service, and work closely with our parts and service teams to help customers keep their equipment running. This is an excellent opportunity for someone who enjoys equipment and wants to build a career in sales.

Equipment Sales Representative - Inside Sales
Start your sales career in a structured environment with extensive coaching and mentorship. Qualify inbound leads, prospect new business, identify customer needs, and prepare proposals and quotations across our equipment, parts, and service offerings-with a clear path toward outside or territory sales.

WHY THIS IS A STRONG MOVE FOR YOU
  • Uncapped Earning Potential: Competitive base salary plus uncapped commission, giving you the opportunity to directly influence your income through your performance.
  • Build Your Career: Whether you're starting in inside sales or ready to own a territory, you'll have opportunities to learn, grow, and advance within a growing organization.
  • Training & Mentorship: Gain product knowledge, sales training, CRM experience, and coaching from experienced sales leaders.
  • Make It Your Own: Our outside sales roles give you the freedom to manage your territory, plan customer visits, prospect for new business, and build lasting relationships.
  • Industry Expertise: Learn the equipment, understand customer operations, and become a trusted partner to businesses across BC.


HOW YOU'LL MAKE AN IMPACT HERE
  • Build the Pipeline: Prospect for new business, qualify leads, follow up on opportunities, and develop a strong book of customers.
  • Sell Solutions: Understand customer needs and recommend the right equipment, rental, parts, and service solutions.
  • Build Relationships: Develop long-term B2B relationships and become a trusted resource for your customers.
  • Win the Business: Prepare proposals and quotations, conduct equipment demonstrations, negotiate, and close opportunities.
  • Keep Learning: Develop your knowledge of equipment, customer applications, and the industries we serve.


WHAT WE OFFER
  • Compensation: Competitive base salary plus uncapped commission, with earning potential of $70,000-$120,000+ in applicable sales roles.
  • Company Vehicle: Provided for eligible territory-based sales roles.
  • Wellness: 100% premium-paid health benefits, $200 HSA, and $200 Lifestyle Spending Account.
  • Savings: 3% RRSP matching.
  • Vacation: 3 weeks of paid vacation.
  • Training: Sales training, product coaching, CRM onboarding, and opportunities to learn from experienced sales leaders.
  • Career Growth: Long-term career opportunities with a growing industry leader.
  • Rewards: Employee referral program, recognition programs, and opportunities to participate in our broader employee rewards initiatives.


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