4+ years in sales enablement, sales programs, product marketing, or a related field at a B2B software company
Experience building and launching sales plays or go-to-market programs for sellers and technical teams
Ability to prioritize competing requests from senior stakeholders
Strong writing and facilitation skills
Comfort with data and transparency about enablement attribution
Responsibilities
Own the end-to-end lifecycle of sales plays from design to retirement
Collaborate with cross-functional teams to prioritize and build sales plays
Create play assets including messaging, guides, and competitive materials
Train sellers and SEs through live sessions and asynchronous content
Define and report on success metrics for each sales play
Retire or update underperforming plays
Establish the intake and prioritization process for play requests
Benefits
Flexible (unlimited) paid time off
Medical, dental, and vision benefits for you and your family
Life insurance and disability benefits
Retirement plan dependent on country of employment
Parental leave
Fertility and family building benefits through Carrot
Lunch, snacks, and coffee provided
Discretionary benefit stipend
Free alphorn lessons
Full Job Description
What you'll do
Own the end-to-end lifecycle of sales plays: intake, design, build, launch, adoption, and retirement
Work with Product Marketing, Product, Sales Leadership, and Sales Engineering to decide which plays get built and in what order
Build play assets: messaging, discovery guides, demo flows, competitive battlecards, objection handling, and customer proof points
Train sellers and SEs on new plays through live sessions, async content, and practice
Define how each play's success is measured (usage, pipeline influence, win rate where attributable) and report on it
Retire or update plays that aren't working
Create the intake and prioritization process for play requests
Build plays so they can be adapted for regional teams, including our London office
What you'll bring
4+ years in sales enablement, sales programs, product marketing, or a related field at a B2B software company
Experience building and launching sales plays or go-to-market programs for both sellers and technical teams
Ability to say no and prioritize across competing requests from senior stakeholders
Strong writing and facilitation skills
Comfort with data, and honesty about what can and can't be attributed to enablement
Even better...
Experience in AI or enterprise software sales environments
Experience with enablement and conversation-intelligence tools (e.g., [Highspot, Seismic, Gong])
Prior experience as a seller or SE
Our values
Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.
Customer Obsession: We deeply understand our customers' business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.
Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn't right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve.
Intensity: We know we don't have the luxury of patience. We play to win. We care about our product being the best, and when it isn't, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time.
Family: We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other's personal and professional achievements.
What we offer
We want our benefits to reflect our values and offer the following to full-time employees:
Flexible (unlimited) paid time off
Medical, dental, and vision benefits for you and your family
Life insurance and disability benefits
Retirement plan dependent on country of employment
Parental leave
Fertility and family building benefits through Carrot
Lunch, as well as delicious snacks and coffee to keep you energized
Discretionary benefit stipend giving people the ability to spend where it matters most
Free alphorn lessons
These benefits are further detailed in Sierra's policies, may vary by region, and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.
About Sierra Club
The Sierra Club is a nonprofit organization that promotes environmental conservation. It was founded in 1892 by John Muir and is one of the oldest and largest environmental organizations in the United States. The organization has over 3.8 million members and supporters and is dedicated to protecting the planet's natural resources and wildlife. The Sierra Club engages in a variety of activities, including lobbying for environmental legislation, organizing outdoor activities, and publishing a magazine. The organization is headquartered in Oakland, California.
