About the RoleVurvey Labs is seeking a strategic and results-driven Sales and Product Marketer to sit at the dynamic intersection of product positioning, sales enablement, and go-to-market execution. In this role, you will be responsible for translating our cutting-edge platform capabilities into compelling market narratives, high-impact sales collateral, and conversion-focused buyer journeys. You will partner closely with Product, Sales, and Growth Marketing teams to ensure our value proposition resonates deeply with enterprise buyers and enterprise clients.
As an AI-first startup marketer, you will bridge the gap between technical AI features-such as custom AI agents, proprietary data pipelines, and agentic workflows-and real-world commercial impact. By equipping our sales team with competitive intelligence, interactive demo frameworks, and sales enablement playbooks, you will directly accelerate deal velocity and drive enterprise platform adoption.
What you'll do:- Design End-to-End User Experiences: Translate brand guidelines into intuitive visual identities, user flows, and interactive interfaces without relying on pre-existing Figma designs.
- Define Product Positioning: Craft clear, compelling product positioning, messaging frameworks, and value propositions that differentiate Vurvey's AI platform in the market.
- Enable Sales Teams: Build high-converting pitch decks, demo flows, case studies, playbooks, and battlecards to empower sales and partnership teams throughout the buyer lifecycle.
- Orchestrate Product Launches: Partner with Product and Growth Marketing teams to plan and execute cross-functional GTM strategies for new feature releases and platform updates.
- Analyze Market Intelligence: Conduct competitive benchmarking, buyer persona research, and win/loss analyses to refine messaging and arm reps to overcome sales objections.
- Demonstrate AI Value: Translate complex technical AI capabilities and agentic workflows into intuitive, story-driven product demonstrations and customer-facing collateral.
- Optimize GTM Messaging: Continuously gather feedback from customer interactions and sales calls to iterate on enablement materials and improve conversion metrics.
What you'll bring:- 3+ years of experience in product marketing, sales enablement, or GTM strategy within fast-paced B2B SaaS or technology startup environments.
- Proficiency with sales enablement platforms, CRM systems (Salesforce/HubSpot), marketing automation, and web analytics tools.
- High AI fluency with a proven ability to evaluate LLM/AI prompt outputs, understand enterprise workflow integration, and translate complex technical architecture into high-impact narrative stories.
- Operational experience utilizing project management and design tools (Jira, Notion, Figma) to manage cross-functional GTM deliverables and content lifecycles.
- Exceptional written and verbal communication skills, strong narrative storytelling talent, and a proactive, execution-focused bias for action.
