5+ years of technical sales experience in consumer packaged goods, preferably in chemicals.
Proven track record in identifying and opening new accounts.
Experience in account management and business development within wholesale automotive and related channels.
Strong interpersonal and negotiation skills in sales contexts.
Bachelor's degree in business or a related field; MBA is a plus.
Willingness to travel domestically up to 50-60%.
Valid driver's license required; company car provided.
Responsibilities
Sell WD-40 brands across various trade channels to meet sales and EBITDA goals.
Identify and close new business opportunities.
Deliver technical product presentations to provide tailored solutions.
Recommend product solutions and offer technical support to customers.
Secure promotional displays and marketing initiatives with customers.
Develop cross-functional sales and promotion plans to enhance sales.
Educate third-party representatives on product knowledge and sales strategies.
Benefits
Home-based position with flexibility in the Midwest or Northeast region.
Opportunity to work with globally recognized brands.
Engagement in diverse sales channels, enhancing professional growth.
Support for trade shows and promotional activities.
Collaboration with independent brokers and service providers.
Full Job Description
Overview
We are seeking a passionate, technically orientated Sales Manager to champion sales of two of the world's most identifiable brands, WD-40® and WD-40 Specialist®. This home-based position, located in either the Midwest or Northeast region, is responsible for implementing company sales and marketing programs in the assigned territory with an account concentration in the automotive wholesale channel, specifically with Napa Auto Parts.
A successful candidate understands our customer and end-user needs across all brands and channels to prepare compelling technical and solution-based presentations, negotiate, and ultimately close sales. The Sales Manager is also responsible for partnering with independent brokers/service providers to support sales pull-through activities, education, and program execution. In addition, the Sales Manager will integrate customer retail category management/leadership programs.
Responsibilities
Actively sells all WD-40 Company brands across multiple trade channels to direct and indirect customers to achieve sales and EBITDA goals in line with Company strategies.
Actively identifies new business, solicits and closes prospective customers.
Presents broad technical product knowledge of all WD-40 Company's product specifications, features, benefits, and applications in a concise, consultative, and convincing manner to provide customers with appropriate solutions
Makes product solution recommendations as well as provide technical support.
Secures off-shelf and secondary displays, and promotions within existing and new customers.
Proactively develops and contributes to cross-functional sales/promotion/category leadership plans and programs to maximize sales. Develops EBITDA-advantageous account-specific programs in partnership with sales, marketing, and third-party agents.
Communicates with third-party representatives to educate and reinforce product knowledge, sales goals, programs, and company values.
Collaborates, prepares, and presents customer's requests for proposal.
Ensures that distribution and department plan-o-grams and catalogs are maintained to obtain measured sales goals.
Reports on activities and goal attainment to plan, establish, review, and appropriately adjust time and territory management plan to meet goals.
Supports national customers/programs.
Responsible for accurate and timely forecasting.
Responsible for selection of and participation in trade shows and integration of promotions/ideas.
Qualifications
5+ years of relevant technical consumer packaged goods sales experience, ideally with chemicals across a broad array of channels to include: automotive, industrial, hardware, and farming
Experience identifying and opening new accounts.
Successfully executed account management, business development, and sales within wholesale automotive, hardware, industrial, and/or miscellaneous channels to achieve desired metrics.
Demonstrated interpersonal and negotiating skills in a direct or indirect sales capacity.
Bachelor's degree in business or relevant field. MBA, highly desirable.
Ability to travel domestically up to 50-60%.
Current and valid driver's license required - company car provided.
About WD-40 Company
The WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. The company's flagship product, WD-40 Multi-Use Product, is a household name in the United States and is used in over 176 countries. The company also markets other homecare and cleaning products under the 2000 Flushes, Carpet Fresh, Spot Shot, X-14, and 1001 brand names. The WD-40 Company was founded in 1953 and is headquartered in San Diego, California.
