Bachelor's or master's degree in business, engineering, packaging, or related field, or equivalent experience.
Strong B2B sales and business development experience in packaging or related technical industry.
Proven track record of growing accounts and managing complex sales negotiations.
Experience collaborating with production and technical teams from concept to launch.
Familiarity with in-mold labeling or plastic packaging is a strong advantage.
Responsibilities
Develop and execute a regional sales plan aligned with IML strategy and revenue targets.
Prioritize target segments and accounts based on market potential and customer needs.
Maintain a clear view of the sales pipeline and translate insights into actionable plans.
Own relationships with assigned customers, from operational contacts to senior decision-makers.
Build annual account plans to protect existing business and identify new opportunities.
Lead commercial negotiations on pricing and terms, focusing on profitability.
Coordinate with global key account managers for multinational customer alignment.
Benefits
Generous benefits package including medical, dental, vision, disability, life insurance, and 401(k).
Paid holidays including New Year's, Memorial Day, Fourth of July, Labor Day, Thanksgiving, Christmas Eve, and Christmas Day, plus two floating holidays.
Full Job Description
About the Role
As Regional Sales Manager North America, you lead commercial & new business development for the IML business across a diverse territory. You manage existing customer relationships, develop new opportunities and turn regional market insights into clear account plans. Reporting to the Sales Director North America, you are accountable for profitable growth, a reliable opportunity pipeline and strong execution with customers and internal teams. You combine an entrepreneurial approach with the technical curiosity needed in packaging and in-mold labeling. You work closely with production, quality, customer service, R&D and pricing teams to deliver on customer commitments and build long-term partnerships across the region.
Why work at MCC:
Compensation: Competitive Compensation
Generous benefits package including medical, dental, vision, disability, life insurance and 401(k)
Paid Holidays: New Years, Memorial Day, Fourth of July, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Eve, Christmas Day, plus two floating Holidays
Responsibilities:
Sales Strategy and Territory Management
Develop and execute a regional sales plan aligned with IML strategy, revenue targets and margin objectives.
Prioritize target segments, countries and accounts based on market potential, customer needs and MCC capabilities.
Maintain a clear view of the pipeline, competitive landscape, customer risks and growth opportunities; translate insights into action.
Prepare accurate forecasts and account plans, maintain CRM data and report progress, risks and support needs to the Sales Director.
Customer and Account Management
Own relationships with assigned customers, including converters, packaging manufacturers and brand owners, from operational contacts to senior decision-makers.
Build annual account plans that protect existing business, expand share of wallet and identify new projects and applications.
Lead commercial negotiations on pricing, terms and agreements within approved authority, with attention to profitability and payment discipline.
Coordinate with global key account managers where multinational customers overlap the territory, agreeing account roles and a consistent customer approach.
Project and Opportunity Management
Develop new IML opportunities from initial customer brief through technical evaluation, quotation, trials, approval and industrial launch.
Work with R&D and technical teams to position the appropriate label construction, innovation and sustainability solutions for each application.
Track project milestones, resolve obstacles early and conduct win-loss reviews to improve future bids and recover lost opportunities where feasible.
Stakeholder Engagement and Collaboration
Partner with production plants, customer service, quality, supply chain, pricing and finance to deliver reliable service and resolve customer issues.
Escalate quality, capacity, payment and supply risks promptly; coordinate corrective actions and communicate progress to the customer.
Represent MEA customer needs and market insights in regional and global discussions, sharing practices and opportunities across sales teams.
Business Development and Entrepreneurship
Prospecting & Lead Generation: Identify and research potential customers and market segments that align with MCC's capabilities. Initiate outreach through calls, emails, and networking.
Opportunity Qualification: Engage with prospects to understand their needs and determine fit for MCC's solutions. Schedule meetings and demos for the sales team.
Customer Engagement: Support the Sales team by preparing presentations, proposals, and samples. Ensure smooth communication between prospects and internal teams.
Market Intelligence: Gather and share insights on industry trends, competitor activity, and customer feedback to help refine MCC's offerings.
Collaboration: Work closely with Sales, R&D, and Operations teams to ensure customer requirements are understood and met.
CRM Management: Maintain accurate records of leads, activities, and pipelines in CRM systems and other sales intelligence and prospecting tools.
Qualifications
Experience and Education
A bachelor's or master's degree in business, engineering, packaging or a related field, or equivalent relevant experience.
Strong B2B sales and business development experience in packaging, labels, plastics or a related technical industry.
A track record of growing accounts, winning projects and managing commercial negotiations across complex sales cycles.
Experience working with production, quality and technical teams to take customer projects from concept to launch.
Familiarity with in-mold labeling, printing or plastic packaging is a strong advantage.
Competencies and Skills
Commercial judgment with the ability to balance customer value, growth, margin and operational feasibility.
Structured account and pipeline management, with reliable forecasting and disciplined follow-through.
An entrepreneurial mindset and the initiative to develop new markets, customers and applications.
Strong relationship-building and negotiation skills across cultures and levels of seniority.
Clear, proactive communication and the ability to coordinate colleagues who do not report directly to you.
Comfort discussing technical requirements and learning from trials, complaints and lost projects.
Willingness to travel regularly across US and Canada.
About Multi Color Corporation
Multi-Color Corporation is a global leader in label solutions. The company was founded in 1916 and is headquartered in Batavia, Ohio. Multi-Color Corporation provides a wide range of label solutions for various industries including food and beverage, wine and spirits, home and personal care, and healthcare. The company operates in over 25 countries and has over 50 manufacturing facilities. Multi-Color Corporation has won several awards for its innovative label solutions and has been recognized as one of the top label companies in the world.
