Holley Performance Products Inc

Sales Manager, Euro

Holley Performance Products Inc$100K — $120K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or related field preferred.
  • 7+ years of progressive sales experience, with 2-3+ years in a sales leadership role.
  • Automotive aftermarket experience required; European performance experience strongly preferred.
  • Demonstrated success managing key accounts, developing channels, and growing revenue.
  • Willingness to travel regularly to customers, dealers, distributors.

Responsibilities

  • Develop and execute sales plans to achieve revenue, margin, and growth objectives.
  • Identify opportunities to increase sales across existing customers, dealers, distributors, and new channels.
  • Lead, coach, and develop a high-performing sales team.
  • Build and maintain strong relationships with key dealers, distributors, retailers, and strategic accounts.
  • Identify new customers, markets, partnerships, and distribution opportunities.
  • Manage sales forecasting, reporting, and pipeline activity.
  • Represent Dinan and APR at trade shows, dealer meetings, and industry events.

Benefits

  • Competitive medical, dental, and vision coverage starting day one.
  • 401(k) with company match.
  • Paid time off and 9 paid holidays.
  • Employee Assistance Program (EAP).
  • Company-paid life and short-term disability insurance.
  • Employee discounts on Holley Performance Brands products, events, and partnerships.
  • Education Assistance program.
Full Job Description


Overview

The Manager of Sales - Euro Division will drive sales growth for Dinan and APR by developing key accounts, expanding dealer and distribution channels, and leading day-to-day sales execution.

This is a hands-on sales leadership role for an experienced automotive aftermarket professional who understands the Euro performance market and knows how to build relationships, grow business, and deliver results.

Key Responsibilities

Sales Strategy & Growth
  • Develop and execute sales plans to achieve revenue, margin, and growth objectives for Dinan and APR.
  • Identify opportunities to increase sales across existing customers, dealers, distributors, and new channels.
  • Develop strategies to expand market share within key European performance segments.
  • Monitor market trends, competitive activity, pricing, and customer needs to identify opportunities and risks.
  • Support new product launches, promotions, pricing initiatives, and go-to-market strategies.

Team Leadership
  • Lead, coach, and develop a high-performing sales team.
  • Establish clear goals, performance expectations, and accountability.
  • Monitor individual and team performance and provide ongoing coaching and development.
  • Foster a culture of ownership, collaboration, responsiveness, and continuous improvement.

Dealer & Account Management
  • Build and maintain strong relationships with key dealers, distributors, retailers, and strategic accounts.
  • Develop account plans and growth strategies for high-value customers.
  • Identify and recruit new dealers and distribution partners.
  • Increase product penetration and sales within existing accounts.
  • Serve as a senior point of contact for key customers and help resolve issues to ensure strong long-term relationships.

Market & Channel Expansion
  • Identify new customers, markets, partnerships, and distribution opportunities.
  • Expand Dinan and APR's presence across domestic and international Euro performance markets.
  • Develop relationships within the European performance and enthusiast communities.
  • Identify opportunities to strengthen dealer coverage and channel performance.

Sales Operations & Forecasting
  • Manage sales forecasting, reporting, and pipeline activity.
  • Partner with leadership and Finance on budgets, sales plans, and revenue projections.
  • Analyze sales performance and customer data to drive business decisions.
  • Maintain accurate customer and opportunity information within CRM systems.
  • Ensure disciplined execution against revenue and margin targets.

Cross-Functional Collaboration
  • Partner closely with Product Management, Marketing, Operations, Customer Service, and Finance.
  • Provide customer and market feedback to influence product development and portfolio decisions.
  • Coordinate sales activities around product launches, promotions, inventory, and marketing initiatives.
  • Help ensure products are positioned effectively for dealers, distributors, and end customers.

Brand Representation
  • Represent Dinan and APR at trade shows, dealer meetings, industry events, and enthusiast gatherings.
  • Build relationships with industry influencers, installers, dealers, and enthusiasts.
  • Support efforts to strengthen brand awareness and engagement within the Euro performance community.
  • Serve as a professional and knowledgeable representative of Holley and its Euro brands.

Qualifications

Education & Experience
  • Bachelor's degree in Business, Marketing, or related field preferred.
  • 7+ years of progressive sales experience, with 2-3+ years in a sales leadership or management role.
  • Automotive aftermarket experience required; European performance experience strongly preferred.
  • Demonstrated success managing key accounts, developing channels, and growing revenue.
  • Willingness to travel regularly to customers, dealers, distributors,


Benefits:

  • Competitive medical, dental, and vision coverage starting day one.
  • 401(k) with company match
  • Paid time off and 9 paid holidays
  • Employee Assistance Program (EAP)
  • Company-paid life and short-term disability insurance
  • Employee discounts on Holley Performance Brands products, events, and partnerships
  • Education Assistance program


About Holley Performance Products Inc

Holley Performance Products is an automotive performance company that specializes in fuel systems, carburetors, and other high-performance engine components. The company was founded in 1903 and has been a leader in the industry ever since. Holley has a long history of innovation and has been responsible for many of the advancements in automotive performance over the years. Today, Holley is a global company with a wide range of products and services for the automotive aftermarket.
Learn more about Holley Performance Products Inc
Size
1,000 employees
Market Cap
$236.1 million
Industry
Founded
1903
NASDAQ

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