Position Summary
The Sales and Education Executive is responsible for, but not limited to leading their assigned market's sales, education, and event strategy and execution
Responsibilities:
Sales
- Accountable for achieving sales goals
- Record sales on a weekly, monthly, and quarterly basis
- Analyze business performance and respond to opportunities through education and operational adjustment.
- Partner with Regional Manager to identify whitespace opportunities, productivity drivers, and market expansion strategies.
- Analyze reports & business needs to implement strategies that drive sales results
- Create tailored, market-level strategies that account for local dynamics and challenges.
- Share meaningful insights and feedback with leadership that celebrate successes, surface challenges, and support the continued evolution of the brand.
- Execute brand strategic initiatives successfully
- Build strong brand and retailer partnerships
- Communicate with store leadership and management prior to and during in-store visits
- Plan and execute impactful store events that meet brand standards
- Work with retailers to manage inventory levels for sales growth
- Coach & Develop retail employees to achieve individual sales goals and key performance indicators.
- Foster a culture of ownership, entrepreneurial thinking, and brand pride across individual markets.
Education/Artistry
- Demonstrate a high level of makeup artistry skills with the ability to teach others
- Ability to develop others through hands-on demonstration, team selling, and coaching
- Provides side by side leadership and motivation on the sales floor with all staff and management
- Assist clients with product knowledge, makeup applications, and purchases
- Facilitate and support brand and retailer trainings - in-store, remote locations, and virtual
- Own on-boarding training for new retail employees, as well as ensuring ongoing training is part of the development journey.
- Complete all education and training programs as outlined by management.
- Maintain education tools and kits to a high standard, including communication and replenishment needs.
- Manage gratis allocation including inventory, assembly, and distribution as needed
Events
- Facilitate and support brand events including planning, execution, recap, and follow up
- Manage allocation of event resources, T&E/Freelance budget to support driving ROI for brand events
- Manage TOA allocation including inventory, assembly, and distribution as needed
- Manage Event Collateral-to include transport, set up, and tear down event kits/supplies/collateral
- Maintain event tools to a high standard and communicate replenishment needs
Additional
- Follow brand budget guidelines and utilize tools for tracking budgets.
- Complete required tracking tools and documents for key performance indicators as communicated by leadership.
- Maintain an accurate working calendar that reflects shifts and daily responsibilities, enabling transparency into activity planning, market coverage, and measurable business impact.
- Maintain VM Standards & Guidelines in all retail locations within territory.
- Recruit, Hire, and Train Retail Staff in specific retailers in accordance with retailer policies and procedures.
- Recruit, Hire, and Train Freelance Team members. Manage hours worked, schedules and consistent communication of brand initiatives. Build and develop a high-performing freelance team, overseeing accurate weekly time reporting in accordance with brand pay practices. Ensure freelancers consistently represent the brand with excellence and professionalism within retail environments.
Requirements:
- 3-5+ years of relevant work experience in Sales and Education; Sephora / Nordstrom experience is a plus
- Team player with a positive outlook and open mindset.
- Strong strategic thinking and decision-making skills-Ability to interact with all levels of management, work collaboratively and build positive/effective business partnerships
- Passionate about clean beauty
- Exceptional customer service skills
- Makeup artistry skills with the ability to connect artistry and education to sales
- Flexible schedule and available to work weekends
- Ability to travel throughout the region for events, trainings and store visits
- Ability to work independently
- Effective planning, organizational, and time management skills
- Proficient in Word, Excel, PPT and proficient in Google Drive preferred
Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $77,000 - $88,000. Exact compensation may vary based on job related skills, experience, and location.
