B.Comm or similar degree; Marketing/International Trade is a plus.
8-10+ years in senior sales leadership, ideally within fresh produce or perishable FMCG.
Proven experience managing key retail accounts and shaping commercial strategy.
Strong analytical, planning, and organizational skills.
Excellent communication and relationship-building abilities.
Detail-oriented with a results-driven mindset.
Familiarity with CRM systems and ERP platforms such as NetSuite.
Responsibilities
Translate global sales strategies into a regional commercial plan for North America.
Set and meet sales targets and revenue goals focused on blueberries.
Enhance partnerships with major retailers through understanding their needs.
Conduct market reviews, track competitive insights, and spot opportunities.
Lead pricing, forecasting, and rate-of-sale management programs.
Oversee sales administration processes and account management effectively.
Ensure optimal returns for growers consistently.
Mentor and manage a regional sales team to reach specific targets.
Represent the company at key fresh-produce trade shows during the year.
Drive the annual budget, forecasting, and commercial performance metrics.
Benefits
Lead a significant commercial arm of a growing global produce company.
Influence strategic decisions that enhance grower profitability.
Work with high-quality products and a dedicated global leadership team.
Gain autonomy and visibility while shaping regional growth.
Join an organization that prioritizes people development, innovation, and market leadership.
Full Job Description
Job Description We're searching for an experienced Sales Director to lead our commercial strategy across North America. If you're passionate about fresh produce, excel in fast-paced environments, and thrive on delivering exceptional value to growers and customers, this is your opportunity to step into a high-impact leadership role.
Key Performance Outputs
Revenue Growth: Achieve total net revenue targets across North America.
Market Expansion:Strengthen retailer relationships and grow regional market share.
Operational Excellence:Ensure efficient, accurate sales processes and cost-effective operations.
Team Leadership:Build, motivate, and guide a high-performing sales team.
Grower Value: Maximise grower returns and maintain exceptional transparency.
What You'll Do
Translate the global sales strategy into a successful North American commercial plan.
Set and execute regional sales targets, revenue goals, and market-share strategies for blueberries.
Deepen partnerships with major retailers by understanding their needs and driving mutual value.
Conduct market reviews, track competitor insights, and identify emerging opportunities.
Lead program management: pricing benchmarks, forecast alignment, rate-of-sale management.
Oversee accurate and efficient sales administration, CRM/ERP processes, and account management.
Ensure growers consistently receive the best possible returns.
Develop, mentor, and manage a regional sales team to achieve clear, measurable targets.
Represent the company at key U.S. and international fresh-produce trade shows.
Drive the annual regional budget, forecasting, and commercial performance metrics.
Requirements
What You'll Bring
A B.Comm or similar tertiary qualification (Marketing/International Trade advantageous).
8-10+ years in a senior sales leadership role, preferably in fresh produce or perishable FMCG.
A proven track record of managing key retail accounts and driving commercial strategy.
Strong analytical, planning, and organisational capabilities.
Excellent communication skills and relationship-building ability.
Resilience, attention to detail, and a highly results-driven approach.
Experience with CRM systems and ERP platforms (e.g., NetSuite) preferred.
A structured, disciplined operating style with sound judgement and discretion.
Why Join Us?
Lead the North American commercial arm of a fast-growing, globally integrated produce business.
Influence strategic decisions and directly impact grower success and profitability.
Work with premium-quality fruit and a committed global leadership team.
Enjoy autonomy, visibility, and the opportunity to shape regional growth.
Be part of an organisation that values people development, innovation, and market leadership.
Ready to drive the future of fresh produce sales in North America?
We'd love to connect with passionate, driven Sales Directors who know the East Coast produce landscape and are ready to make an impact.
