Position OverviewThe Sales Director, Specialty Motors is responsible for driving profitable revenue growth across WWE's Specialty Motors portfolio, with a primary focus on expanding the Louis Allis and Gleason Avery brands. This leader will build and scale a disciplined, proactive sales engine while developing new business, expanding strategic accounts, and increasing aftermarket and lifecycle revenue.
Reporting to the Senior Vice President of Sales and working in close partnership with the General Manager of Specialty Motors, this role aligns commercial strategy with operational execution to accelerate growth, improve market positioning, and maximize the value of WWE's installed base.
Key Responsibilities- Revenue Growth & Brand Expansion
- Own and deliver revenue growth across new motors, aftermarket, and retrofit projects
- Drive market expansion and share growth for Louis Allis and Gleason Avery across key industries and applications
- Build a strong new book of business while expanding existing customer relationships
- Monetize WWE's installed base through service contracts and upgrades
- Increase aftermarket revenue mix and drive recurring revenue streams
- Position Louis Allis as a preferred provider for service, installation, and field support work at customer sites
- Sales Strategy & Pipeline Development
- Build and manage a robust sales funnel, identifying gaps and driving continuous improvement in sales processes
- Establish annual sales goals, budgets, and strategic plans aligned with WWE growth objectives
- Deliver accurate forecasting, pipeline coverage, and performance reporting to leadership
- Monitor market trends, competitor activity, and emerging opportunities to refine strategy
- Customer & Market Engagement
- Establish and maintain strong relationships with key customers, OEMs, EPCs, and end users
- Engage directly with major accounts to identify opportunities and close complex deals
- Navigate municipal and industrial sales processes, including bid/bonding requirements where applicable
- Anticipate customer needs and respond with urgency, accuracy, and technical credibility
- Collaborate cross-functionally with engineering, operations, and service teams to deliver integrated solutions
- Sales Operations & Process
- Drive consistent use and optimization of CRM tools (e.g., PipeDrive) to manage pipeline and customer activity
- Improve quoting accuracy, turnaround time, and overall sales efficiency
- Oversee contract review, negotiation, and resolution of customer issues
- Ensure compliance with company policies, bid requirements, and documentation standards
- Team Leadership & Development
- Lead, coach, and develop a high-performing sales team
- Instill a culture of accountability, urgency, and disciplined execution
- Recruit, train, and mentor sales talent to elevate technical and commercial capability
- Set clear performance expectations tied to measurable outcomes
Qualifications- 10-15 years of experience in industrial/technical sales, preferably in Medium voltage motors and/or engineered-to-order or large industrial equipment
- Proven success in large motor sales and complex, long-cycle deals
- Strong understanding of industrial markets, applications, and buying processes
- Demonstrated ability to:
- Build sales processes and improve efficiency
- Develop new markets and revenue streams
- Form long-term customer relationships that drive repeat business
- Experience leading teams and driving performance
