Job Type

Full-time

Description

Eugene, OR | BMW | Luxury performance brand | No automotive experience required | Hospitality experience welcome | Sales experience welcome | Pacific Northwest | Oregon | Lane County | Veterans encouraged to apply | $50,000 - $120,000+ OTE

Strong candidates have come from hospitality, outdoor recreation, technology, financial services, and high-end retail.

IS THIS YOU?
• You're a relationship-first communicator who earns trust through genuine listening, honest guidance, and consistent follow-through - guests feel well served, not sold to
• You come from hospitality, outdoor and lifestyle industries, retail, financial services, or another consultative guest-facing background - and you're ready to represent a brand that Eugene buyers choose for real reasons
• You want to build a lasting sales career in a community-oriented Pacific Northwest market where the BMW brand opens conversations and the right consultant keeps them going for years

WHAT YOU'LL DO
• Welcome guests with genuine curiosity and warmth - understanding what they want before presenting what we have
• Guide guests through the BMW lineup with growing product knowledge and confidence - connecting performance, technology, and design to what matters most to each buyer
• Present vehicles and conduct test drives that bring the BMW driving experience to life
• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on BMW's full lineup, technology features, and growing EV and PHEV offerings
• Represent BMW of Eugene and Swickard's hospitality standard in every guest interaction

WHAT WE'RE LOOKING FOR
• No automotive experience required - paid BMW brand and product training provided from day one
• Experience in hospitality, outdoor and lifestyle industries, retail, financial services, or consultative sales strongly preferred - backgrounds that earn trust and deliver results with genuine care transfer directly to this role
• Genuine enthusiasm for the BMW brand - performance, technology, and engineering are real talking points in this market and the best consultants believe in them
• Relationship-first approach - you listen before you present and earn trust before you ask for the sale
• Self-motivated with a consistent track record of follow-through and results
• Comfortable with CRM tools and digital communication - or quick to learn them
• Valid driver's license with a clean driving record

WHAT WE OFFER
• OTE of $50,000 - $120,000+ annually
• Paid BMW brand and product training from day one
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path - strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts

WHY BMW OF EUGENE
• Eugene is a close-knit, community-oriented market where word of mouth travels fast and the consultant who takes care of people builds a referral base that sustains itself - BMW buyers here remember who earned their trust and send their network accordingly
• BMW's performance and engineering story resonates authentically in a market that values genuine enthusiasm and substance over polish - the consultant who knows the product and believes in it has a real advantage
• A Pacific Northwest market where outdoor recreation, sustainability, and an active lifestyle align naturally with BMW's expanding electrified and performance lineup
• Swickard is one of the fastest-growing dealer groups in the country - ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values - Honor, Engage, Anticipate, Respond, Thank - are the foundation of how we sell, serve, and lead
• Leadership that invests in your development and celebrates consultants who build lasting guest loyalty

If you're a relationship-driven sales professional with a genuine enthusiasm for the BMW brand and the follow-through to build lasting guest loyalty in a community-oriented Pacific Northwest market - we'd like to meet you.

Salary Description

$50K - $120K+ OTE per year