Richmond American Homes

Sales Associate - New Home Sales

Richmond American Homes$175K — $250K *
Real Estate & Construction
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • High school diploma or equivalent required; Bachelor's degree preferred.
  • Up to 1 year of relevant experience, especially in retail or customer service.
  • Basic familiarity with administrative tasks or customer service roles is essential.
  • Exposure to CRM systems preferred for maintaining sales data.
  • General understanding of real estate or homebuilding concepts is helpful.

Responsibilities

  • Greet visitors and assist customers to create a welcoming environment.
  • Support Community Sales Consultants with tours and buyer inquiries.
  • Maintain accurate data in CRM and other tracking systems.
  • Organize and prepare model homes and marketing materials.
  • Assist with community events and promotional activities.
  • Handle administrative tasks including contract prep and reporting.
  • Monitor inventory of sales materials and model home readiness.

Benefits

  • Comprehensive medical, dental, and vision insurance options.
  • 401(k) retirement savings plan available for financial security.
  • Generous paid time off including vacation and sick leave.
  • Company-provided life and disability insurance for added protection.
  • Exclusive discounts for home purchase and financing.
  • Discounted rates for pet insurance.
Full Job Description
Overview

 

Overview & Position Summary

This position supports community sales operations by assisting with customer engagement, preparing sales materials, maintaining accurate information in CRM and other tracking systems, and contributing to a professional and welcoming environment for prospective buyers. The role provides exposure to the homebuilding sales process, including model home operations, customer interactions, and administrative support, while working under direct supervision. This position also develops foundational knowledge of homebuilding, products, and sales processes, contributing to a consistent and positive customer experience.

 

Primary Responsibilities

  • Greet visitors and assist with initial customer interactions to ensure a welcoming and professional first impression.
  • Support Community Sales Consultants by standing in as needed, assisting with tours, and addressing routine buyer inquiries.
  • Maintain accurate prospect, visitor, and sales-related data in CRM, tracking tools, and other systems.
  • Prepare and maintain model homes, sales offices, and marketing materials to ensure a polished and organized environment.
  • Support onsite events, community activities, and promotional initiatives.
  • Assist with administrative tasks, including contract preparation, paperwork, and reporting.
  • Monitor inventory of sales materials, supplies, and model home readiness.
  • Participate in training and development programs to build knowledge of products, sales processes, and homebuilding operations.
  • Support communication between customers, sales team members, and other departments to facilitate smooth handoffs and a positive experience.
  • Conduct follow-up with prospects with the guidance of sales team members.
  • Learn and understand local market, including competitor pricing, floor plans, and options offered.
  • Participate in sales simulations with sales team members to refine sales skills.
  • Work closely with mortgage team to learn the mortgage process, to provide customers with a seamless experience.
  • Perform additional duties as assigned to support day-to-day operations and team objectives.

 

Education & Experience

Required:

  • High school diploma or equivalent.
  • Up to 1 year of relevant professional experience.
  • Basic familiarity with customer service or administrative work.

Preferred:

  • Bachelor’s degree OR an equivalent combination of education and experience.
  • Experience in retail sales, customer service, hospitality, or administrative support roles.
  • Exposure to CRM systems or customer-tracking tools.
  • General understanding of real estate or homebuilding concepts is helpful but not required.

 

Skills & Competencies

  • Strong communication and customer service skills.
  • Ability to learn and follow established sales processes and procedures.
  • Basic organizational skills with attention to detail.
  • Ability to maintain accurate information in tracking tools and systems.
  • Ability to manage multiple simple tasks with frequent guidance.
  • Professional demeanor when interacting with customers and partners.
  • Ability to adapt to a dynamic, customer-centered environment.
  • Willingness to learn product features, sales systems, and community operations.
  • Ability to receive feedback and apply learning to daily tasks.
  • Team-oriented mindset with a focus on supporting community goals.

 

Working Conditions

Work occurs in model homes, sales offices, and general office environments. Regular movement through community areas and model homes is required. Weekend and variable scheduling aligned with customer traffic is expected. Occasional travel between nearby communities or company meetings may be required.

 

Physical Requirements

  • Ability to walk through model homes, community spaces, and occasionally on construction-adjacent pathways.
  • Ability to sit or stand for extended periods during customer interactions.
  • Ability to lift and carry light materials such as brochures, signage, or supplies.
  • Ability to use standard office technology and communication tools.
  • Ability to move between indoor and outdoor environments as required.

 

Compensation

  • Base Salary: $30.00 per hour while in the training program
  • Estimated Annual Compensation with Commissions: $175,000-250,000
  • FLSA Status: Non-Exempt
  • Bonus Type: None

 

Comprehensive Benefits Package

We offer a comprehensive benefits package designed to meet the diverse needs of our employees and their families: 

  • Competitive Compensation: We provide a competitive compensation structure that rewards performance and results.
  • Health & Wellness: Comprehensive coverage includes medical, dental, and vision insurance options, as well as Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
  • Financial Future: Access a 401(k) retirement savings plan.
  • Time Off: Our time-off benefits include vacation, sick leave, paid holidays, and other leave types (bereavement, jury duty, FMLA, military leave).
  • Insurance & Protection: Company-provided life insurance, accidental death and dismemberment (AD&D) insurance, and short- and long-term disability coverage are included. An employee assistance program (EAP) is also available. 
  • Exclusive Perks & Discounts
  • Homeownership & Financing: Take advantage of exclusive home purchase and financing discounts.
  • Pet Insurance: Enjoy discounted group pet insurance rates.

If you are ready for more than a job and seek a career with one of the most respected organizations in the industry, we encourage you to connect with us. Please visit our website at www.richmondamerican.com for additional information.

 

About Richmond American Homes

Richmond American Homes is a homebuilder that specializes in building single-family homes. The company was founded in 1977 and is headquartered in Denver, Colorado. Richmond American Homes operates in 10 states across the United States and has built over 200,000 homes since its founding. The company is known for its quality craftsmanship and attention to detail. Richmond American Homes is a subsidiary of M.D.C. Holdings, Inc.
Learn more about Richmond American Homes
Size
1,000 employees
Industry

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